Amazon has promoted Albert Cheng to the newly created position of VP of Prime Video U.S. Cheng previously held the chief operating officer title at Amazon Studios, reporting to Jennifer Salke, head of Amazon studios. Cheng now reports to Prime Video CEO Mike Hopkins.
In an internal memo to staff announcing the promotion, Hopkins said Cheng would oversee all Prime Video business and operations in the United States, including “tentpole programming strategy, social branding, consumer insights, influencer marketing, media and audience insights, in addition to customer acquisition, retention, and engagement across the SVOD, AVOD and marketplace channels.”
Recent high-profile Prime Video content launches include the debut of original series “The Lord of the Rings: The Rings of Power,” reportedly the most-expensive TV show ever produced and launch of an exclusive 11-year distribution agreement for NFL “Thursday Night Football” — the latter reportedly generating Amazon’s highest-ever viewership rating following the Sept. 15 first game between the Kansas City Chiefs and Los Angeles Chargers. Amazon said it generated record Prime signups over the course of the three-hour game.
“This is a critical role, requiring the ability to think big and to deliver operational results. I can’t think of anyone better than Albert to take it on,” Hopkins wrote in the memo.
New Amazon Studios CEO Jennifer Salke April 9 announced division management changes, including expanding COO Albert Cheng’s responsibilities to include co-head of television development.
Prior to Salke’s arrival from NBC Universal, Cheng had been interim boss of Amazon Studios following the departure of Roy Price after allegations of inappropriate behavior in the workplace.
“I’m delighted that an opportunity for Albert to be elevated within the Television Studios has been created,” Salke said in a statement. “His business acumen, collaborative nature and clear goals toward continued success make him an invaluable team player as we move forward.”
Cheng’s co-head reportedly will be named in the coming months.
Meanwhile, former Fox TV executive Sharon Tal Yguado was named head of drama after filling to oversee scripted TV programing after Price and Joe Lewis’ departures.
Marc Resteghini was named head of drama, with former department boss Nick Hall named head of alternative programing. Georgia Brown, director of original TV programing in Europe, was named head of U.K.-original scripted television – reporting to Brad Beale.
Heather Schuster and Melissa Wolfe remain in charge of unscripted and kids programing, respectively. Ryan Andolina and Gina Kwon remain jointly in charge of comedy.