Streaming Video Service iFlix Bowing 24-Hour News Hub

Subscription streaming video service iFlix is launching a 24-hour live news hub, aggregated news streams, clips, and linear feeds from international, regional and local news sources.

The service will be available across iflix’s 28 markets in Asia, the Middle East and Africa, beginning Sept. 3. News partners include CNN, Al Jazeera, DW, CGTN, and CCTV 4, among others.

“Technology has dramatically reshaped the news and media industries over the past decade,” Mark Britt, co-founder and CEO of iFlix, said in a statement. “Audiences today, particularly the rapidly growing youth segments, want immediate access to the stories and events that are shaping the world around them.”

iFlix News also features direct access to local linear channels, including CNN in the Philippines, Bernama News Channel, and KiniTV in Malaysia, Berita Satu and Kompas TV in Indonesia, Thairath TV and Spring News in Thailand and Mizzima TV in Myanmar.

In addition to the linear channel offering, live news segments will also be available in short form format.

“The launch … is a significant step forward in our commitment to provide customers with the broadest and most compelling selection of content available,” said Britt.

iFlix also offers a library of Hollywood, regional, and local TV shows and movies. The platform allows subscribers access on up to five devices concurrently, including phones, laptops, tablets, and televisions.

 

Wall Street: Netflix Top Choice for TV Entertainment

Consumers in the United States are increasingly choosing Netflix for their TV entertainment, according to a new Wall Street survey.

Investment firm Cowen & Co. found that 27% of 2,500 respondents in a recent survey chose Netflix, compared with 20% opting for basic cable and 18.1% for broadcast television.

Among the younger 18-24 demo, the percentage of respondents choosing Netflix increased to 40% — ahead of perennial favorite YouTube.

Cowen analyst John Blackledge said the survey underscores how important Netflix has become to the average household, especially among millennials.

The analyst said the subscription streaming pioneer upped original content releases 51% in the second quarter (ending June 30) to 452 hours compared to the previous-year period. Netflix is on tap to spend $8 billion on original content this year.

“[Netflix] continues to ramp its original content offering, including local originals in many international markets,” Blackledge wrote in a note as reported by MarketWatch.

Indeed, Netflix is projected to grow its international subscriber base from 83.6 million subs at the end of 2018 to 255.2 million in 2028.

Daniel Ives, chief strategy officer at GBH Insights, says the cord-cutting phenomenon is continuing to accelerate.

“It’s really about content,” Ives told Al Jazeera. “Netflix [has] really created a content arms war and you’ve sort of seen this across the board with the consolidation across the sector between AT&T, Time Warner, Disney and Comcast … it all speaks to ‘content is king’ in this cord-cutting world.”

“Ultimately, the only way you drive international sub growth is international content,” Ives said. “Whether it’s the Middle East, Africa or other parts of the world you’re trying to penetrate … it has created a new age for content and Netflix recognizes that as they expand internationally, content is the key.”

Netflix announces Q2 results July 16.