Whip Media, an enterprise software platform and data provider to entertainment organizations, has announced that Ryff, a technology company specializing in dynamic digital product placement, will utilize its consumer insights and engagement data to develop targeted product placement opportunities for its brand partners.
Using CVM Insights, Whip Media’s proprietary data solution, Ryff will have access to viewership insights, allowing the Los Angeles-based company to better assist brands aiming to place their products and messages within movies, TV shows and commercials to target audiences. Ryff’s platform Placer locates the right placement opportunity for customers looking to showcase their products on-screen, according to a Whip press release.
“Ryff’s distinctive and market-leading technology — allowing brands to digitally superimpose their products directly onto content — will only be bolstered by Whip Media’s viewership data,” Tara Alexander, Whip Media’s VP of global enterprise account management, said in a statement. “The pairing will help Ryff’s clients reach the viewers they want to in a quicker and easier fashion.”
Whip Media’s real-time viewing and engagement data covers more than 4 million TV episodes and movies across 130 countries and 1,900 platforms, according to the company.
“Having access to Whip Media’s global data and worldwide audience panel of 20-plus million viewers will provide our company with critical audience information — including the age and gender dynamics for certain content — to better engage audiences and grow our business,” Ryff CEO Roy Taylor in a said statement.