AVOD Service Tubi to Hold First-Ever Advertising Upfront

Fox Media’s ad-supported VOD platform Tubi March 15 announced it would host its first-ever conference for advertisers, Tubi Connect, on March 23 at Spring Studios in Manhattan, N.Y.

The event, which mirrors network television advertising upfronts, will preview a half-day of content programming and how Tubi is connecting with the right consumer audiences and delivering brand impact at scale.

Tubi has been projected to generate upwards of $1 billion in advertising revenue by 2024.

“Now is a great time to give our brand and agency partners a closer look at Tubi’s strategy for the coming year as well as our unique POV across trending topics in the video investment ecosystem,” Mark Rotblat, chief revenue officer, said in a statement.

Sessions at Tubi Connect will cover everything from streaming marketplace predictions for the year ahead, and new forms of driving impact in streaming entertainment, to how brands can tap into data for more effective and efficient campaign planning. The conference will also highlight why streamers should create content that appeals to all types of audiences, as opposed to the masses, to drive viewer engagement and loyalty.

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Tubi executives set to address the upfront include founder/CEO Farhad Massoudi, CMO Nicole Parlapiano, CRO Mark Rotblat, CCO Adam Lewinson, and Tyler Fitch, SVP of advanced TV & partnerships.

In addition, a number of brand and content partners will be featured, including Bryian Keith Montgomery Jr., writer and director of the upcoming Tubi Original, “Cinnamon,” produced by Village Roadshow Pictures and starring Damon Wayans, Hailey Kilgore, David Iacono and Pam Grier, representation from New Belgium’s Voodoo Ranger, and Tubi’s agency partner, VaynerMedia.

Tubi, which Fox acquired in 2020 for $440 million, recently reported a 44% year-over-year increase in viewing (2022 calendar year vs 2021) and more than 5 billion hours streamed in 2022. With 64 million monthly active users, Tubi touts a library of 50,000 movies and TV shows and 200+ FAST channels from 455 content partners.