AMC Theatres Nov. 5 announced that its $19.95 ticket subscription service – AMC Stubs A-List – would soon cross more than 500,000 members, eclipsing the company’s membership expectations for the end of the first full year in just 4 1/2 months.
The overall AMC Stubs program has surpassed 17 million-member households, up from about 2.5 million member households only 2 1/2 years ago.
Beginning immediately, households can use a credit card as the payment method for separate, individual A-List accounts. AMC also extended the minimum age for AMC Stubs A-List from 18 years old currently to 16 years old with a valid photo ID.
AMC plans to roll out reserved seating in all AMC-branded theaters and AMC Dine-In theatres by next June. This increase in reserved seating locations will not apply to AMC Classic branded theaters.
AMC-branded theaters in the metropolitan areas of Boston, Denver, Houston, Los Angeles, New York, San Diego, and San Francisco will have access to AMC “mobile ordering,” which lets users purchase food and drinks online at the same time as they reserve their tickets.
AMC said it would increase A-List pricing in states where the program is most popular. Beginning Jan. 9, 2019, the monthly price will increase to $21.95 plus tax in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington state and The District of Columbia. The price increases to $23.95 plus tax in California, Connecticut, Massachusetts, New Jersey and New York.
All current A-List subs as well as subs who sign up before Jan. 9, 2019, will continue at the $19.95 price guarantee for 12 months from the start of their membership.
“Increasing enrollments to 17 million AMC Stubs member households over the past 2 1/2 years, or achieving initial enrollments of a half million members in AMC Stubs A-List in just 4 1/2 months, are astounding numbers,” CEO Adam Aron said in a statement. “Our decision to keep the AMC Stubs A-List monthly price unchanged in 35 states, along with only a modest price adjustment in some key markets, will keep us in that sweet spot of successfully balancing profits and popularity