AMC Theatres CEO Adam Aron has long hinted getting into home entertainment.
Now, the world’s largest theatrical exhibitor has announced that beginning Oct. 15 the company’s 20 million AMC Stubs members in the United States can rent or buy approximately 2,000 digital movies from the top Hollywood studios at AMCTheatres.com, AMC Theatres On Demand, as well as on the AMC Theatres mobile, connected devices and SmartTV applications.
AMC Stubs members who use their first transaction to buy or rent a movie distributed by Lionsgate or Paramount Pictures can choose an additional three movies from a selection of that studio’s films.
“The addition of AMC Theatres On Demand, which extends our movie offerings for AMC Stubs members into their homes, makes perfect sense for AMC Theatres, for our studio partners and for our millions of movie-loving guests,” Aron said in a statement.
AMC says it has agreements with every major Hollywood studio to make selections of their movies available for digital rental and purchase, including both new release and popular catalog movies.
New releases will become available on AMC Theatres On Demand the same time they are available digitally nationwide, following the traditional theatrical window set by each studio for each movie.
“We can reach movie lovers directly and make it easy for them to access films digitally,” Aron said.
As part of a first-ever cross-platform marketing partnership between AMC Theatres and AMC Networks, AMC Stubs members will also be able to find movies from AMC Networks’ IFC Films and RLJE Films catalogues on the AMC Theatres On Demand platform beginning in late 2019.
Through the partnership, AMC Theatres will also promote AMC Networks’ targeted streaming services Acorn TV, Shudder, Sundance Now and UMC directly to moviegoers, including more than 20 million AMC Stubs households.
“This is a great opportunity for us to both make our film titles available to movie customers and also increase awareness of our growing streaming services, which are all focused on specific genres and content categories fans are passionate about,” said Ed Carroll, chief operating officer of AMC Networks.
Movies can be purchased or rented through AMCTheatres.com, the AMC Theatres mobile app, Roku and SmartTVs with more services and devices to be added in the near future.
AMC Stubs membership will be required for all digital transactions.