Longtime home entertainment executive Soumya Sriraman is stepping down as president and CEO of BritBox, the British-themed subscription VOD service she helped launch in the United States in 2017 with ITV and BBC Studios. No reason was cited for her departure at the end of the month. ITV and BBC are expected to announce new management shortly.
BritBox, which competes against AMC Networks’ Acorn TV, Netflix and Amazon Prime Video for fans of British movies and TV shows, had generated more than 1.5 million subscribers.
“Soumya is a trailblazer. Her experience, leadership, and thorough knowledge of British content has been the perfect fit for BritBox,” Rebecca Glashow, president of BBC Studios Americas, and Martin Goswami, group strategic partnership and distribution director for ITV, said in a joint statement. “We thank Soumya for her passion and commitment in leading the BritBox team and shaping the service into what it is today.”
Sriraman had been key to helping BritBox launch original series such as “The Bletchley Circle: San Francisco” and “There She Goes,” featuring David Tennant and Jessica Hynes, the latter winning a BAFTA Award for her role.
“I have enjoyed writing every minute of the BritBox story — from imagining it six years ago to building and growing it,” Sriraman said. “I am so proud of my team who has worked tirelessly to exceed all expectations. I am grateful to the leadership at the BBC and ITV for their stewardship on this journey and I now look forward to my next chapter.”
Prior to BritBox, Sriraman had been EVP of franchises and digital enterprises at BBC Worldwide, with a stint as CEO of Palisades Tartan Video before that.