Last year’s best picture envelope mix-up has increased interest in watching the Academy Awards ceremony March 4, according to Fandango survey of more than 1,000 Oscar-watching moviegoers.
In the survey, 71% of respondents said that last year’s envelope mix-up makes them more interested in watching this year’s Oscars, and 65% said they plan to watch till the very end, as anything could happen during the Best Picture announcement. Last year, Warren Beatty got the wrong envelope and mistakenly announced La La Land as the Best Picture when Moonlight had actually won.
“In a weird twist of fate, last year’s nightmarish Best Picture mix-up may turn out to be a good thing, driving tune-in for this Sunday’s ceremony,” said Fandango managing editor Erik Davis in a statement. “The possibility of another outrageous moment is a PR boon, as it encourages more viewers to watch till the very end to make sure nothing goes wrong this year. It might actually boost the show’s ratings.”
In a separate survey about Oscar contenders, Fandango asked moviegoers which nominated movies and performances deserve to take home Academy Awards. The fan favorite for Best Picture was The Shape of Water with 19% of the vote, followed by Dunkirk with 17% and Get Out with 16% of the vote. When asked about the impact of the Oscars on their moviegoing decisions, 87% of film fans claimed Academy Award recognition makes them more interested in seeing the nominated pictures.
Fandango is also offering fans the ability to see all of the nominated films with Fandango’s special edition Awards Season 2018 gift card available here. The gift card is good for tickets to see the Oscar contenders on the big screen (via Fandango) or at home (via FandangoNOW). Seven of the nine Best Picture nominees are already available to watch on Fandango’s premium on-demand video service FandangoNow.