CES: China’s TCL to Launch More-Affordable 8K Televisions

Next-generation 8K high-definition televisions have been around for a while, typically priced out of reach of a consumer indifferent to a marginally (compared with 4K UHD) improved display screen in a market with scant 8K content (movies an TV shows) available.

China’s TCL is looking to change consumers’ attitudes to 8K with an upcoming slate of 6-series Roku televisions (reportedly priced less than $2,000) with big screens, improved operating system, LED-backlit and AiPQ advanced picture engine, among other features.

TCL is also bowing a series of 85-inch televisions in 4K UHD with Roku model, a more expensive QLED unit, and 8K model with OD Zero Mini-LED lighting.

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In addition to making 8K more accessible, TCL will debut The XL Collection — the company’s first lineup of 85-inch displays. Three different models will make up the XL Collection this year and each 85-inch TV will feature performance levels for every kind of home theater. From a simply smart 85-inch 4-Series TCL Roku TV that delivers the easiest way to enjoy 4K HDR streaming and an 85-inch 4K HDR TCL Roku TV with QLED picture quality to the ultimate 85-inch mini-LED powered 8K TCL TV with QLED wide color technology, the XL Collection will fit any budget and exceed the highest performance standards to deliver larger-than-life home entertainment.

“Last year was a unique one for TCL, but through it all, the team never lost sight of its goal to become America’s preferred consumer electronics brand and maintain its status — the number two selling brand of television in the United States,” Chris Larson, SVP of TCL, said in a statement. “While our TVs are getting bigger, better, brighter and more accessible, our other categories like audio, mobile phones and home appliances continue to thrive as well.”