Ericsson Media Solutions has launched its MediaFirst End-to-End Ultra High Definition (UHD) solution, the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer, across the entire media delivery landscape, according to the company.
The solution combines Ericsson Media Solutions’ MediaFirst Video Processing, MediaFirst Content Processing and AVP System Encoders to deliver a holistic UHD solution, according to Ericsson.
The new platform is making its global debut at NAB Show 2018 (Booth #SU720).
Ownership of HDTVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K UHD TVs are now present in over a fifth of all homes, according to Ericsson.
“The MediaFirst End-to-End UHD solution addresses this growing need, enabling consumers to enjoy a better and more immersive viewing experience, even on larger TV sets,” according to the company.
The new solution is designed to enable contribution workflows, leveraging algorithms for encoding UHD content to be delivered across contribution networks, further delivered to consumers for an immersive experience across rich client interfaces, according to the company. With the freedom to use High Dynamic Range (HDR) technology, as well as a cloud-agnostic choice of private, public or hybrid clouds, the solution “offers the ultimate flexibility for formats and deployment,” according to Ericsson.
“As ownership of 4K UHD and HDR ready TV sets increases, each generation of portable device is pushing the limits of screen resolutions,” said Boris Felts, head of products and solutions at Ericsson Media Solutions, in a statement. “There is a huge opportunity for operators to differentiate by delivering more immersive and high-quality viewing experiences. Our innovative and complete End-to-End UHD processing solution is the first on the market to unlock this potential. It enables operators to use elements of the Ericsson MediaFirst Video Processing platform to provide greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive UHD video experiences.”
Enabling TV service providers the capability to differentiate even further with this End to End Ultra High Definition solution, Ericsson Media Solutions can combine the Ericsson Video Storage and Processing Platform (VSPP) and MediaFirst TV Platform powering a unified solution for cloud DVR, on-demand and time- and place-shifted TV services, supporting all media and screens, up to Ultra HD resolution, according to the company.
Globally, Ericsson Media Solutions serves more than 900 operators, service providers, broadcasters, content providers and aggregators. To find out more about Ericsson Media Solutions’ MediaFirst End-to-End UHD solution, visit its dedicated NAB Show website through April 12.