Toshiba Bows New Flagship 4K UHD Smart-TVs

Toshiba Dec. 6 announced the launch of its new flagship TV, the M550KU LED 4K UHD smart-TV with the Amazon Fire TV streaming media device embedded.

“Our goal is to … make entertainment more intuitive and engaging for customers,” Daniel Rausch, VP of Amazon entertainment devices
and services, said in a statement. “We’re excited to see Toshiba invest in a flagship TV that combines Fire TV’s best-in-class entertainment with hands-free Alexa.”

The M series units include REGZA Engine 4K technology, Dolby Atmos, Dolby Vision, and a bezel-less full-screen design, priced from $799.99 for the 55-inch screen, $999.99 (65-inch), and $1,199.99 (75-inch).

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Toshiba claims the models are the first Fire TV smart-TV with local dimming in up to 48 zones for color adjustment in dark environments. The 120HZ native panel and 480 motion rate help to support Auto Low Latency Mode to enhance video game play, and create smooth, fluid movement from fast-action content.

Separately, the Toshiba C-Series 4K Smart Fire TVs are available at Best Buy priced from $369.99 (43-inch), $469.99 (50-inch), $519.99 (55-inch), $719.99 (65-inch) and $999.99 (75-inch). The Toshiba V-Series HD Smart Fire TVs are also available at Best Buy for $229.99 (32-inch) and $319.99 (43-inch).