HDR10+ Technologies, a consortium led by Panasonic Corp. and Samsung Electronics, has announced the specifications for a new feature called HDR10+ Adaptive, designed to optimize HDR10+ content for a more consistent viewing experience in various environments.
HDR10+ is an enhanced version of HDR10 that leverages dynamic metadata to maximize the black level and peak brightness of every scene and frame on displays.
HDR (high dynamic range) reference material is typically produced in dark rooms at mastering houses or production studios, while content viewing conditions at home range from well-lit family rooms to totally dark home theaters. As a result, ambient and stray light can affect the amount of image detail and contrast the human eye perceives, according to the group.
HDR10+ Adaptive, using HDR10+ dynamic metadata, in conjunction with real-time ambient-light information, allows compatible displays to automatically optimize brightness levels, on a scene-by-scene basis, to ensure that the creator’s intent is fully realized, under a variety of viewing conditions, according to the group.
In addition to a number of Blu-ray Discs available that utilize HDR10+ technology, including the Academy Award-winning Best Picture Parasite, distributed by Universal Pictures Home Entertainment, the group announced that a number of companies have recently released products that support HDR10+, including:
Qualcomm, which announced that their latest flagship smartphone processor (Snapdragon 888) now incorporates HDR10+ as part of its 5G Mobile Platform;
Realtek Semiconductor Corp., which debuted a series of HDR10+ compatible SOC’s (System On Chips) for use in 4K UHD set-top boxes from Android TV and RDK;
Denon and Marantz, which have introduced 13 HDR10+ compatible AV receivers to date;
and Magenta TV in Germany and Watcha in Korea, which now deliver HDR10+ programming in their respective regions.
Vizio announced the launch of a partnership with Square Enix and Crystal Dynamicsas the official HDTV and sound bar partner for the Marvel’s Avengers video game.
From the new line of IQ 4K HDR processors to Vizio’s ProGaming Engine, every new Vizio 4K TV is designed to optimize the gaming experience, according to Vizio.
The Vizio 2021 collection has started hitting retail shelves over the past four weeks and will continue to roll out through the fall.
“Today’s gamers want to enhance their playing experience,” Bill Baxter, chief technology officer at Vizio, said in a statement. “When they combine a new Vizio 4K TV and new 5.1 sound bar they increase their ability to win and raise their gaming position. We have created an entirely new lineup of 4K TVs with a dedicated gaming engine and immersive 5.1 sound bars that offer a best-in-class gaming experience. We’re excited to be the official HDTV and Sound Bar partner for the new Marvel’s Avengers game and to give gamers every advantage as they play the highly anticipated game upon its release.”
“Video games are our passion,” Karl Stewart, head of worldwide strategic partnerships at Square Enix, said in a statement. “Now more than ever they are essential to bringing friends and family together. That’s why we are truly excited to work with Vizio and give gamers the perfect way to experience our game with Vizio as the official HDTV and sound bar for Marvel’s Avengers when it launches on Sept. 4.”
Vizio delivers Quantum Color, Full Array LED with up to 3,000 nits of peak brightness, according to the company. The company is further enhancing its 4K TVs with next-gen gaming performance. Vizio V-Series 4K TVs include the new V-Gaming Engine, which utilizes Auto Low Latency Mode (ALLM) and Auto Game Mode to optimize performance upon identifying the game signal. Step-up models such as the M-Series, P-Series Quantum, P-Series Quantum X, and all new OLED include a ProGaming Engine, which offers support for variable refresh rate (VRR) and support for 4K at 120fps. Utilizing 64-bit image processing and offering HDMI 2.1 connectivity along with eARC passthrough, utilizing Vizio’s IQ Ultra and IQ Active processors adjust contrast at the level of individual pixels. The 1GHz CPU smooths contours and gradients in real time for more natural-looking graphics while accurately upscaling HD content to 4K resolution, according to Vizio. The Elevate Sound Bar features DTS:X and rotating speakers that blast sound overhead.
“We want Marvel’s Avengers to be a completely immersive gaming experience and VIZIO’s high performance takes everything to an entirely different level,” Crystal Dynamics creative director Shaun Escayg said in a statement. “The all-new Vizio ProGaming Engine in their TVs will make you feel like you’re a superhero.”
Marvel’s Avengers is a third-person action-adventure game combining a single-player campaign with online co-op action. Players must reassemble, rebuild, and customize their heroes’ roster to play an original Avengers single-player campaign, then enter the Avengers Initiative to battle solo or online alongside friends and continue the expanding story around the globe. They can also customize Earth’s Mightiest Heroes and master their unique powers to defend the world from escalating threats for years to come.
Marvel’s Avengers will bow for the PlayStation 4 computer entertainment system, Xbox One, Stadia, and PC on Sept. 4, and will be available on PlayStation 5 and Xbox Series X when the consoles launch in holiday 2020. The game is currently rated ‘T’ (Teen) by the ESRB.
Walmart’s Black Friday ad features deals for DVDs at $1.96, 4K Blu-ray Discs at $7.96 and 4K TVs as low as $198.
The Black Friday in-store sale starts at 6 p.m. Nov. 28 (Thanksgiving) and the online sale starts Nov. 27 at 10 p.m. EST.
The more than 50 titles at $1.96 include The Peanuts Movie, Trolls and The Fate of the Furious. Other price points include $3.96, $5.96, $7.96 and $9.96. 4K Blu-ray Discs at $7.96 include Avengers: Endgame, Wonder Woman, Venom, Aquaman and John Wick: Chapter 3 — Parabellum.
4K TV deals include an onn Roku 5o-inch smart TV model at $148, an onn Roku 58-inch smart TV model at $198, a Philips 65-inch Android smart TV model at $278, a Vizio 65-inch smart TV model at $398, a Samsung 55-inch smart TV model at $328 and a Samsung 50-inch smart TV model at $278.
There’s also a 40-inch 1080p 2K Roku smart TV at $98.
The UHD Alliance, along with leaders in consumer electronics, the Hollywood studios and members of the filmmaking community, Aug. 27 announced collaboration on a new viewing mode for watching movies and episodic TV called “Filmmaker Mode,” designed to reproduce the content in the way the creator intended. (L-R): Panasonic’s Ron Martin, Vizio’s Kenneth Lowe, Warner’s Michael Zink and director Rian Johnson were on hand to announce the launch. (Photo by Patrick T. Fallon for UHD Alliance)
“Since our launch of the world’s first-ever 8K display, Sharp has continued to develop 8K products in the [business to consumer] realm, but thanks to advances in communication and imaging technology, we are now also able to offer fresh value in the field of [business-to-business],” Kazuhiro Kitamura, business unit president, global TV systems and head of Europe business, said in a statement.
Kitamura said Sharp is partnering with other companies to run verification tests in various fields to perfect the 8K, 5G TV.
“By working in tandem with other firms’ technology, rather than promoting our own 8K offerings in isolation, we are able to foster breakthroughs and nurture 8K+5G Ecosystem across an ever-wider range of disciplines,” he said. “The more partners we can bring on board with groundbreaking technological advances of their own, the more we can achieve together to enrich society and people’s lives.”
Big plans considering the 8K TV market remains a curiosity among consumers.
According to Statista, 8K TV will have about 3% of the UHD TV market by 2023. 8K unit sales are projected to reach 11 million annually, up from 400,000 units this year.
The UHD Alliance, along with leaders in consumer electronics, the Hollywood studios and members of the filmmaking community, on Aug. 27 announced collaboration on a new viewing mode for watching movies and episodic TV called “Filmmaker Mode,” designed to reproduce the content in the way the creator intended.
Rian Johnson, director of Star Wars: The Last Jedi and the soon-to-be-released Knives Out, helped introduce Filmmaker Mode at an event in Los Angeles.
“As someone who makes movies, I love this so much,” he said. “I know that it means that every choice that I’ve made in the movies that I make, from the choices on set all the way up through through the color grade, are going to be coming through when somebody watches them at home.”
“I want to applaud everybody with the UHD Alliance,” he added.
“This initiative enjoys broad support from some of Hollywood’s most notable directors along with the filmmaking community,” said UHD Alliance president Mike Fiddler.
Current TVs use advanced video processing capabilities to offer consumers a broad range of options in viewing various types of content, ranging from sports to video games. Filmmaker Mode will allow viewers to enjoy a more cinematic experience on their UHD TVs when watching movies by disabling all post-processing (e.g. motion smoothing, etc.) so the movie or television show is displayed as it was intended by the filmmaker, preserving the correct aspect ratios, colors and frame rates, according to the Alliance.
LG Electronics, Panasonic and VIZIO announced support for Filmmaker Mode. Specific product and implementation plans will be announced by each company at a later date. Panasonic expects to include the mode in 2020 models, said Panasonic’s Ron Martin at the event. Vizio announced its 2020 Smart TV product lineup also will include the new mode.
Vizio’s Carlos Angulo noted that the company’s research showed that 85% of consumers leave the TV in the mode out of the box or rarely change it.
“Modern televisions have extraordinary technical capabilities, and it is important that we harness these new technologies to ensure that the home viewer sees our work presented as closely as possible to our original creative intentions,” said director Christopher Nolan (Dunkirk, Interstellar and the Dark Knight Trilogy) in a statement. “Through collaboration with TV manufacturers, Filmmaker Mode consolidates input from filmmakers into simple principles for respecting frame rate, aspect ratio, color and contrast and encoding in the actual media so that televisions can read it and can display it appropriately.”
While studios and CE manufacturers have long worked in concert to deliver new entertainment technologies and experiences to consumers, Filmmaker Mode marks the first collaboration to add leaders in the creative community to the mix.
The UHD Alliance informed the project by surveying the creative community. Of the more then 400 members of the creative community surveyed, 96% said maintaining creative intent in the home was important to them, said Annie Chang, VP of creative technology at Universal.
There were three things repeatedly heard from filmmakers, said Warner Bros. VP of technology Michael Zink. They cared about the home viewing experience of their films, they knew modern TVs delivered more advanced quality, and they wanted it to be easy for consumers to access the correct settings for their content.
“I care deeply about how cinema is experienced at home because that’s where it lives the longest. That’s where cinema is watched and re-watched and experienced by families,” added Ryan Coogler, director of Black Panther and Creed, in a statement. “By allowing the artists in the tent to help consult and give feedback to the electronics companies on Filmmaker Mode, we can collectively help make the consumer’s experience even more like it is in the cinema.”
Johnson noted that he once tried to turn off motion smoothing on a bar TV and even he couldn’t figure it out. “It’s nested very often in deep sub-menus,” he said.
Unlike some picture modes which may require the user to enter one or more menus to find and select, Filmmaker Mode will be activated either automatically, through metadata embedded in the content, or through a single button which enables the consumer to activate Filmmaker Mode without moving through multiple menu levels. Further, to make finding displays that can display content in Filmmaker Mode, the name and settings will be consistent across multiple TV brands.
“With all the advances in today’s televisions, now is a great time to introduce Filmmaker Mode. It’s just impossible to ignore what the technology can do,” noted director Paul Thomas Anderson (There Will Be Blood and Phantom Thread) in a statement. “We can use these capabilities to preserve the intent of the filmmaker, preserve the purpose of the art.”
As part of the specification development process for Filmmaker Mode, the UHDA also worked with and solicited input from the Directors Guild of America and The Film Foundation.
“I started the Film Foundation in 1990 with the goal to preserve film and protect the filmmaker’s original vision so that the audience can experience these films as they were intended to be seen,” noted director Martin Scorsese in a statement. “Most people today are watching these classic films at home rather than in movie theaters, making Filmmaker Mode of particular importance when presenting these films which have specifications unique to being shot on film.”
“Every day on set, we make hundreds of decisions about how to present and tell our story. No one decision makes or breaks a film, but there’s a cumulative effect that results in a film that looks and feels the way we envisioned it,” added Wonder Woman director Patty Jenkins in a statement. “As a filmmaker, I want to see…and think viewers want to see…that vision carried through to every possible viewing environment. Filmmaker Mode makes it possible for all those choices to be seen in the home.”
The number of homes worldwide using an Ultra HD TV has now passed the 200 million mark, according to the latest research from Strategy Analytics’ Connected Home Devices service.
The report, 4K and 8K Ultra HDTV Global Market Forecast, predicts that 222 million homes will own an Ultra HD TV by the end of 2018, an increase of nearly 50% over the past twelve months. The report also forecasts that more than 600 million homes will own an Ultra HD TV by 2023. The vast majority of these homes will have a 4K display — only 3% of Ultra HD TVs in use will be 8K-ready by this time.
Other key findings from the report include:
North America will continue to lead in adoption of Ultra HD TVs, with 71% of homes owning one by 2023;
The largest market in terms of annual sales of Ultra HD TVs is the Asia Pacific region, where they will reach nearly 46 million units this year;
Sales of 8K Ultra HDTVs will reach more than 400,000 units in 2019 and more than 11 million by 2023, which will represent a 6% share of the total Ultra HD TV market; and
By 2023 3.9% of Ultra HDTV homes in North America will own 8K displays, compared to 4.1% in Asia Pacific and 1.7% in Western Europe.
“The success of Ultra HDTV has been driven by technology adoption rather than content and services,” said David Mercer, principal analyst and the report’s author, in a statement. “4K video and TV services are now becoming more widely available, meeting the expectations of 4K Ultra HDTV owners for the best quality TV experience. But our expectations for 8K services should be cautious: while Japan has now launched 8K TV in preparation for the 2020 Tokyo Olympics, the rest of the world will be slower to follow suit, given that the number of homes with 8K-ready TVs will remain low until the mid 2020s.”
“Owners of 8K TVs will primarily be watching 4K and HD content, while the TV’s image processors will do a good job of scaling most content to give impressive images,” said David Watkins, director at Strategy Analytics, in a statement. “Amidst the excitement surrounding 8K TVs, it is important to remember that image resolution, whether native or otherwise, is only one element in perceived video quality, and TV vendors and content players alike should not lose focus on other important drivers of consumer satisfaction, such as High Dynamic Range (HDR) and High Frame Rate (HFR).”
Pushed by average retail prices reaching parity with HDTV sets, annual global shipments of 4K UHD TVs are expected to surpass 100 million units in 2018, according to the latest market tracking report from Futuresource Consulting.
“The market will continue to grow with double-digit CAGR throughout our forecasting period to 2022,” said Tristan Veale, market analyst at Futuresource, in a statement. “What’s more, high dynamic range — HDR — is beginning to make its presence felt and will be included in over half of all 4K UHD TVs sold worldwide in 2018, though consumer understanding remains limited.”
The Asia Pacific region leads the way in volume, helped along by China, the largest single market for 4K UHD. North America has also seen strong uptake of 4K UHD, with rapidly declining prices and a general preference for larger screens, according to Futuresource. In Europe, the firm projects shipments will grow by 30% this year.
Global shipments of UHD Blu-ray players are expected to almost double the installed base of standalone players this year, according to Futuresource, while UHD compatible media streamer shipments will rise more than 85% year-over-year, accounting for nearly half of all media streamer shipments. Game consoles are significantly increasing the installed base of UHD Blu-ray capable homes, bolstered by consumers updating consoles and taking advantage of upgrades available for both the PlayStation and Xbox, according to Futuresource.
“When it comes to the content, SVoD remains the primary gateway for consumers to get their UHD fix,” said Veale in a statement. “Netflix is the key service driving UHD SVoD spend. Depending on the country, around 20 percent to 30 percent of subscribers have opted for the UHD premium tier.”
Physical media is growing as well, according to the firm.
“UHD Blu-ray content continues to progress ahead of the expectations of many, with global consumer spend on track to reach $360 million this year,” said Veale in a statement. “UHD Blu-ray has held onto its price premium and, as a result, consumer spend continues to outperform digital sellthrough of UHD, despite the volumes being almost identical.”
Broadcast of the format is also making strides.
“Broadcast UHD has also received a welcome boost in 2018, with February’s Winter Olympics and the FIFA World Cup accelerating many broadcasters’ plans to introduce 4K UHD coverage, making high quality streams available,” Veale said in a statement. “However, for wider uptake, a reduction in the cost to deliver UHD and HD broadcasts simultaneously is needed. IP delivery is expected to be key to this, at least in the short to medium term.”
Best Buy is looking good heading into Black Friday (Nov. 22).
The CE retailer Nov. 20 reported 12.4% increase in third-quarter (ended Nov. 3) same-store entertainment sales, compared to 4.1% increase in the previous-year period.
The entertainment segment, which includes DVD/Blu-ray Disc movies, video game hardware and software, books, music CDs and computer software, generated 6% ($525.3 million) of Best Buy’s domestic revenue in the quarter compared to 6% ($509.5 million) last year.
Internationally, entertainment same-store sales increased 10.8%, generating $58.4 million (7%) of revenue. That compared to 7.8% increase and revenue of $49.7 million (6%) last year.
Best Buy’s legacy CE unit saw 3.7% increase in domestic same-store sales, up from 3.5% increase last year. Revenue remained relatively flat at $2.71 billion compared to $2.63 billion last year.
The nation’s largest consumer electronics retailer remains upbeat heading into Black Friday and the winter retail season.
“The holiday season is here, and our team has put together a best-in-class assortment, prepared an amazing set of deals, and ensured we have great inventory availability across all the product categories we carry,” CEO Hubert Joly said in a statement. “In addition, we have continued to enhance our digital shopping experience and further improved our shipping speed, allowing us to delight customers with fast and free delivery.”