U.S. studios accumulated the major awards at the 2021 British Association for Screen Entertainment (BASE) Awards held earlier this month in person for the first time since the pandemic began. Twenty-eight awards were handed out to home entertainment distributors, retailers, media owners, individuals and suppliers from across the No. 2 movie retail market in the world.
Disney’s Star Wars: The Rise of Skywalker was honored as the top packaged-media release of the year, while Warner Bros. Home Entertainment Group’s Joker won for best digital release. Separately, Universal Pictures U.K. and Disney were honored for their respective physical and digital “Distributor of the Year” wins.
Sony Pictures Home Entertainment led the winners list this year, taking home seven awards, with Universal securing five and StudioCanal snagging two. “Physical Retailer of the Year” went to British supermarket chain Tesco, while Amazon Prime Video took home “Digital Retailer of the Year” and “Retailer/Platform Initiative of the Year.”
The 2021 iteration also saw the introduction of a new award to reflect changing consumer and category trends, rewarding innovation and risk-taking across the category. The inaugural winner of the “Campaign of the Year: New Release was SPHE, whose campaign for Bloodshot was celebrated for embracing an innovative approach.
“Being together to celebrate the category, the winners, and the work tonight was incredibly special,” Liz Bales, CEO of BASE, said in a statement. “I extend a huge thank you to all of the guests for coming out to join us, to our many sponsors who enable us to stage this special event and the BASE team for delivering such a memorable night.”
Other BASE Awards winners included:
CAMPAIGN OF THE YEAR – HIGH VALUE/PREMIUM RELEASE/4K (NEW RELEASE)
The Irishman (Criterion Collection Release) – SPHE
CAMPAIGN OF THE YEAR FOR TV:
The Crown: Season Three – SPHE
CAMPAIGN OF THE YEAR FOR SPECIAL INTEREST:
Audrey – Universal Pictures Content Group & Les Misérables: The Staged Concert – Universal Pictures UK
CAMPAIGN OF THE YEAR FOR FILM – UP TO £5 MILLION BOX OFFICE:
Trolls World Tour – Universal Pictures U.K.
CAMPAIGN OF THE YEAR FOR FILM – £5M – £9.99 MILLION BOX OFFICE:
A Shaun the Sheep Movie: Farmageddon – StudioCanal
CAMPAIGN OF THE YEAR FOR FILM – £10M – £19.99 MILLION BOX OFFICE:
Bad Boys For Life – SPHE
CAMPAIGN OF THE YEAR FOR FILM – OVER £20 MILLION BOX OFFICE:
Little Women – SPHE
CREATIVE MARKETING INITIATIVE OF THE YEAR:
“March Movie Nights Made Easy” – SPHE
CAMPAIGN OF THE YEAR FOR CATALOG: SINGLE PRODUCT:
Flash Gordon: 40th Anniversary Edition – StudioCanal
CAMPAIGN OF THE YEAR FOR CATALOG: MULTIPLE PRODUCT:
Japanese Artwork Series – NBCUniversal
OUTSTANDING INNOVATION AWARD:
“The Digital Messaging Playbook” – SPHE