Welcome to Media Play News’ third annual 40 Under 40 — our yearly list of young up-and-comers in home entertainment.
The coronavirus pandemic, on top of the launch of such high-profile streaming services as Disney+ and HBO Max, truly has made the at-home sector the lifeblood of Hollywood. Transactional video sales and rentals are up, streaming has become even more prevalent than before, and DEG: The Digital Entertainment Group has even begun compiling a weekly “Watched at Home” chart to track the most-popular movies, TV shows and other filmed content being viewed at home. And with theaters closed for five or more months, premium video-on-demand (PVOD) has finally transitioned from a studio dream into a practical, and necessary, reality.
As home entertainment continues to evolve, new leaders are emerging to chart its course. Once again, our 40 Under 40 executives are rich in both talent and promise. Some are already influential decision makers; others are rising stars whose full potential has yet to be realized.
Our honorees are listed alphabetically — this year by first name.
Alexandra Schutz, 37
Director, Project Management, PBS Distribution
Schutz is a media leader focused on process, project and lifecycle management improvement. Promoted to her current position in January 2020, she has overhauled PBS Distribution’s software development lifecycle process, created and improved numerous templates, and educated employees on these important updates. She also leads large-scale technical implementations. In her prior role as senior project manager, Schutz revamped the company e-commerce website. Prior to joining PBS Distribution in 2017, Schutz spent nearly a decade at e-learning company K-12. She started her career at ASET in 2005.
Aliona LeSchack, 35
Director, Product Planning, Digital Distribution, Sony Pictures Television Global Distribution & Networks
LeSchack leads product, lifecycle and promotional planning for new-release and catalog films across U.S. transactional digital distribution platforms. She started at Sony Pictures in 2016, managing transactional efforts on the Apple, Google, Microsoft and PlayStation accounts. LeSchack was promoted to her current role in January 2020 and immediately brought her strategic, analytical and creative skills to successfully navigate digital catalog strategy under this year’s unprecedented market conditions. LeSchack began her career at one of the largest media buying agencies in Moscow, Russia. She holds an MBA from UCLA’s Anderson School of Management.
Amir Al-Shreideh, 38
Senior Director of Engineering, Vudu
Al-Shreideh leads engineering development at Vudu, a leading video-on-demand streaming service that offers more than 150,000 titles to rent or buy. He joined the company — once owned by Walmart, and now part of Fandango — in March 2008 and oversees the engineering team responsible for the Vudu platform services, with apps on smart TVs, OTT streaming players, Android and iOS devices, game consoles, and Blu-ray Disc players. Al-Shreideh has worked on many projects including personalization and recommendation at scale, dynamic and platform-driven client layout and merchandise, in-house search service, and the launch of the “Movies on Us” AVOD service.
Bill Wee, 39
SVP, Original Animation, HBO Max
Wee oversees all original animated programming for the WarnerMedia streamer, including adult animation, kids and family, and anime. His distinct slate includes the all-new “Looney Tunes Cartoons”; J.G. Quintel’s millennial comedy, “Close Enough”; and the upcoming reimagining of “The Boondocks” from creator Aaron McGruder. Other upcoming projects include Eddie Huang’s Los Angeles-set “Chinos”; the comedy “10-Year-Old-Tom” from Steve Dildarian and Nick Weidenfeld; and “Santa Inc.” from Sarah Silverman and Seth Rogan. Prior to joining HBO Max in October 2019, Wee was VP of original programming at TBS and, before that, a producer DreamWorks TV and Happy Madison.
Brandon Pierce, 39
VP, Creative Director, Hulu
Pierce joined Hulu a year ago as VP and creative director of the brand’s new creative advertising studio, Greenhouse, to bring to life compelling stories around Hulu’s brand and content. With a creative vision and fearlessness to push ideas to fruition, he oversaw the launch of Hulu’s 2019 holiday campaign, “Home Is Where the Hulu Is,” and drove the efforts for Hulu’s original series “Your Attention Please” — a visual and personal journey into the next generation of brilliant black talent in the arts, science and tech. Pierce came to Hulu from New York ad agency Droga5, where he was group creative director for nearly two years.
Brian Day, 35
SVP, Global Strategy & Licensing, Lionsgate
A repeat 40 Under 40 honoree, Day oversees Lionsgate’s transactional licensing deals worldwide, including those for the studio’s first-ever premium video-on-demand (PVOD) releases, including I Still Believe, The Secret: Dare to Dream and Antebellum. In addition to overseeing Lionsgate’s non-theatrical and clip-licensing businesses, Day also leads the division’s business development team, where he’s found innovative new ways to distribute Lionsgate’s film and TV content through
partnerships with third parties such as Verizon, Uber and T-Mobile. Prior to joining Lionsgate in May 2015, Day worked on the digital-distribution licensing team at Paramount Pictures, and at Orrick, Herrington & Sutcliffe LLP in the firm’s Silicon Valley office.
Camila Clifton, 36
Senior Manager, Digital Marketing, Sony Pictures Television Global Distribution & Networks
Clifton leads digital marketing campaigns for film and television properties across multiple lines of business. She is charged with developing innovative, multi-platform campaigns that generate buzz and incite engagement among core purchase audiences. She has worked on titles ranging from the blockbuster hit Jumanji: Welcome to the Jungle to Academy Award-winning films such as Once Upon a Time in Hollywood and Little Women. In addition to working on the new-release transactional business, Clifton also oversees digital marketing efforts for syndicated television series. Clifton joined Sony Pictures in November 2008.
Charmane Bethune, 30
Customer Service Manager, FandangoNow
Serving as a liaison between the customer and product and technology teams at digital retailer FandangoNow, Bethune works to determine solutions, resolve and execute customer service issues, and lead her internal escalations team to achieve the highest level of customer satisfaction for a growing business. Since January 2018, Bethune has been one of the chapter leads of Fandango TECHWomen, a forum designed to advance opportunities for the company’s female technologists and their allies. She also helped launch Fandango’s BEN (Black Employee Network) employee resource group with the mission to foster and grow a strong black employee base within the company.
Chase Brisbin, 35
SVP, Worldwide Television & Digital Distribution, Lionsgate
Brisbin oversees global licensing of Lionsgate’s 17,000-title film and television library to streaming partners including Amazon, Netflix and Hulu. Brisbin played an instrumental role in major content licensing deals this year, including the syndication of the multiple Emmy award-winning series “Mad Men” to Amazon’s IMDb TV domestically and Prime Video internationally, AMC, and Starzplay. She was also responsible for the licensing of the BBC One hit series “The Goes Wrong Show” to Amazon Prime Video domestically. Since joining Lionsgate in 2012, Brisbin has touched all areas of television distribution, from digital home entertainment to traditional linear sales.
Christian Coladilla, 38
Executive Director, Finance Planning, Paramount Home Entertainment
Coladilla is one of Paramount’s top numbers guys. Specializing in financial modeling and optimization, he manages the creation of annual budgets, quarterly estimates, and business plans for the domestic transactional business. He also evaluates business development and title/slate acquisition opportunities and assesses the potential performance of upcoming titles. Coladilla has been at Paramount since January 2011 and assumed his present position in July 2017. Before joining Paramount, Coladilla was a senior analyst at The Palazzo Las Vegas/Sands Corp. He earned his undergraduate degree in economics and legal studies from UC Berkeley, and his MBA from the University of Southern California.
Cole Galvin, 30
Director, Original Series (YA/Family Series), Netflix
Galvin is a champion for voices that haven’t always found a mainstream platform, whether that be Mae Martin’s “Feel Good,” a British comedy about romance and addiction, or the Ryan O’Connell-helmed “Special,” about a gay man with cerebral palsy who decides to rewrite his identity and finally go after the life he chooses. Galvin observes that amplifying diverse voices isn’t just the right thing to do — it’s also good for business, since people of all walks of life want to see themselves reflected in their favorite shows. Galvin joined Netflix in 2017 from Universal Television. His understanding of the studio side to producing allows him to be a strong partner for showrunners.
Deepa Gopinathan, 37
Senior Digital & Partner Marketing Manager, Vudu
Gopinathan manages Vudu’s marketing partnerships with studios and streaming devices, focusing on EST/VOD/PVOD new-release titles and catalog sales. She plans and executes a holistic marketing strategy for the lifecycle of a movie across online and offline marketing channels, and has a keen eye to identify audience targeting technologies that connect the digital customer with their living room smart TVs and other connected devices. Before joining Vudu, Gopinathan managed multi-million-dollar paid advertising campaigns at Yahoo! and Zazzle Inc.
Eddie Medranda, 39
Executive Director, Brand Marketing, Paramount Home Entertainment
Medranda is one of the key members of the brand marketing team at Paramount Home Entertainment. Bright and articulate, he focuses on new releases and acquisitions, and is charged with building a bridge between brand and consumer. Medranda has spent his entire career at Paramount, joining in February 2005 as assistant brand manager of international marketing, and moving up to brand manager in January 2008. During his nearly four years in that post, he spent six months on assignment in London. Medranda assumed his present position in September.
Irene Lee, 31
Director, Original Series (Drama), Netflix
Lee joined Netflix in 2015 and has since become an integral part of the original series drama team. She is now working on several of Netflix’s key overall deals, with the likes of Peter Morgan, Shonda Rhimes’ Shondaland, Jenji Kohan’s Tilted Productions and Michael Sugar’s Sugar 23, as well as such shows as “The Crown” and the upcoming “Teenage Bounty Hunters” and “Bridgerton.” She is also the driving force of the upcoming relationship drama “Sex/Life,” which she is currently shepherding into production in Toronto. Prior to joining Netflix, Lee worked at Warner Bros. Television and John Wells Productions, where she developed a strong foundation of development and production experience and cultivated an extensive network of talent and industry relationships.
Jason Peterson, 39
CEO, GoDigital Media Group
Peterson is founder, owner and CEO of a media company that operates seven businesses across rights management, networks and e-commerce verticals: AdShare, Cinq Music, ContentBridge, Latido Music Television, Mitu Networks, the Mitu Shop and VidaPrimo. A three-time 40 Under 40 honoree, Peterson is a proponent of AVOD and SVOD business models with a focus on emerging markets. Most recently he engineered the bolt-on acquisition of Mitu, the largest U.S. multi-platform network targeting Latinx viewers. Founded in 2012, Mitu has received $65 million in investment from Verizon, Comcast, AMC Networks, Upfront Ventures and others.
Jeremy Glassman, 38
Director, Brand Marketing, Sony Pictures Television Global Distribution & Networks
Glassman champions and drives new-to-format, anniversary, drafting and broader worldwide library marketing efforts, with a focus on the home entertainment transactional space. From developing key and comprehensive global catalog plans to chasing 4K upgrades for smaller library gems, he is charged with equally leveraging and celebrating the studio’s library. Glassman is a graduate of Tisch School of the Arts at New York University. He is currently in his 13th year on the Sony Pictures team.
Jimmy Zasowski, 33
SVP, Platform Distribution Strategy, Disney Media Distribution
Zasowski leads distribution strategy, business affairs and research for Disney’s transactional, direct-to-consumer and media networks businesses. He and his team are responsible for deal analysis, strategic planning and developing growth strategies. His team also works in close collaboration with sales on platform negotiations in the United States and globally. A 10-year Disney veteran, Zasowski plays a pivotal role in bringing the company’s direct-to-consumer streaming services — Disney+, ESPN+ and Hulu — to a wide-range of platforms. Recently, Zasowski was heavily involved in the initial distribution deals for Disney+ and devising the modified release plans for Mulan across all windows, starting with its debut on Disney+ Premier Access.
Jude Fitzmorris, 32
Senior Product Manager, Prime Video, Amazon
Fitzmorris is a creative innovator, entrepreneur and leader with more than 12 years experience in film production and home entertainment. As senior product manager for the Prime Video digital supply chain, he drives the creation of technology that enables Amazon to process, package and deliver content to customers worldwide. Prior to joining Amazon in 2017, Fitzmorris led product development at multiple companies, including The Tracking Board, FilmIntel and FilmFunder. Fitzmorris has been a key driver of digital supply chain initiatives with trade association OTT.X, where he serves on the board of directors.
Katie Soo, 34
SVP, Growth Marketing, HBO Max
Soo oversees growth marketing for WarnerMedia’s direct-to-consumer platform. She focuses on subscriber acquisitions, consumer engagement, digital campaigns, social media, and audience development and retention strategies. In February, Soo spearheaded the successful unveiling of HBO Max’s social media profiles on Instagram and Facebook. On Valentine’s Day, fans received a love poem on HBO Max’s Twitter feed, teasing several of the popular films and television shows that exclusively stream on the platform. Prior to moving over to HBO Max in November 2018, Soo was head of marketing at Warner Bros. Digital Networks. She previously held senior positions at Fullscreen Media and Hulu.
Konstantin Rimarchuk, 37
Senior Director, FP&A, Universal Pictures Home Entertainment
Rimarchuk is considered an exceptional leader and standout performer within UPHE’s global finance team. He manages finance, planning and analysis for the group’s physical transactional business around the world. He is valued for his willingness to jump in and drive major business transformation projects, having most recently played a critical role in establishing the Universal and Warner Bros. domestic distribution joint venture. Rimarchuk joined UPHE in March 2016 and assumed his present position in June 2018. Previously, he spent more than a decade at 20th Century Fox, first in corporate financial reporting and then in theatrical distribution.
Laura Florence, 37
Director, Content Partnerships, Redbox
Florence leads all content partnerships and content acquisition for Redbox’s digital platform, across both TVOD and AVOD services. She was instrumental in the launch of Redbox Free Live TV and growing the service, aggressively signing new channel partners and licensing content for Redbox’s owned-and-operated channels. Florence joined Redbox in May 2019 with more than 13 years’ experience in both the physical and digital categories of content distribution, including her most recent tenure at Gravitas Ventures, where she ran North American sales and marketing for theatrical, TVOD/cable/satellite, home entertainment and AVOD sales.
Lindsey Green, 37
SVP, Content Sales, Disney Media Distribution
Green is responsible for licensing feature films and television content from The Walt Disney Studios and Disney Media Networks. Business lines under her purview include domestic and global SVOD and AVOD platforms, West Coast-based cable networks, and select pay-TV networks. She and her team also manage the company’s distribution of content to its direct-to-consumer streaming services — Disney+, ESPN+ and Hulu. Her client roster includes Netflix, Amazon, YouTube, Starz, Roku and Facebook. Green in March 2020 segued into content sales after serving in a lead platform distribution role at Disney, where she managed key distribution agreements across media platforms including MVPDs, digital retailers, global airlines and hotels.
Lizzie Fox, 35
SVP, Nonfiction Programming, HBO Max
Fox focuses on HBO Max’s wide-ranging documentary slate, geared toward female-skewing, Gen Z and millennial viewers, and covering topics that are both socially relevant and accessible. Fox has championed acclaimed titles for the platform including the Sundance 2020 official selection On the Record; Class Action Park, the first feature doc about New Jersey’s notoriously dangerous water park; and On the Trail, following female journalists covering one of the wildest elections in U.S. history. Upcoming projects include the “Fresh Prince of Bel-Air Reunion Special”; the docuseries “Equal,” chronicling the roots of the LGBTQ+ movement; and “Heaven’s Gate,” a four-part series on the infamous religious movement. Before joining HBO Max, Fox was VP of CNN Original Series.
Lourdes Munoz, 36
Executive Director, TV Marketing, Warner Bros. Home Entertainment
Munoz heads the HBO marketing team, which moved over to Warner Bros. Home Entertainment in early 2019 after the studio’s acquisition by AT&T. She is responsible for domestic P&L, strategy and execution. She also serves as the HBO International lead, ensuring worldwide cohesive strategy and collaboration. Originally from Spain, Munoz has 12 years of home entertainment and theatrical marketing experience. Before relocating to the United States in January 2020, she was part of the former HBO structure, serving as U.K. lead, based in London. She joined Warner Bros. in Spain in 2008 and relocated to the U.K. in 2015.
Marissa Le, 30
Manager, CRM Strategy, FandangoNow
Le guides CRM strategy for Fandango’s video-on-demand streaming service. She crafts highly personalized lifecycle marketing programs and customer journeys aimed at increasing retention. By applying a data-driven approach to direct-marketing channels, she continually drives incremental revenue for the company. Prior to joining Fandango, Le worked at Disney ABC Television Group, where she managed CRM marketing and operations for ABC, ABC News, Freeform and Disney Channel. She engaged fans of multiple hit television series, including “The Bachelor” and “American Idol,” through compelling email and push marketing campaigns.
Megan Zamyatin, 37
VP, Accounting & Finance, PBS Distribution
Zamyatin oversees accounting and finance for PBS Distribution. Since assuming her present position in October 2019, she has evolved the department to embrace new technologies and processes that have streamlined and enhanced the accounting and finance functions. Zamyatin joined PBS Distribution in October 2012 as controller. Before joining PBS, she was the controller for real estate firm Greystone Servicing Corp. and an auditor for RSM US LLP, an audit, tax and consulting firm.
Nia King, 37
Senior Marketing Manager, Digital Distribution, Sony Pictures Television Global Distribution & Networks
King manages Sony Pictures Home Entertainment’s shopper marketing initiatives for the Amazon Prime Video and Vudu digital accounts. She is charged with developing and driving insights-based marketing programs and strategy planning to grow customer engagement and drive incremental revenue. She has created innovative shopper marketing campaigns for such top releases as Jumanji: The Next Level, Spider-Man: Homecoming, Bad Boys for Life and Little Women. King earned her bachelor’s degree from California State University at Fullerton and joined Sony Pictures in December 2018 after nearly four years at AT&T within the Video Entertainment Group. She was promoted into her current position in March 2020.
Nicholas J. Stannard, 39
Executive Director, Business Analysis, Warner Bros. Home Entertainment
Stannard specializes in financial appraisal of new and existing ways of distributing content to consumers, at home and on the go. His responsibilities include assessing emerging technology production and distribution opportunities; managing the studio’s finances associated with one of China’s largest SVOD services, Tencent Video VIP; and evaluating physical and digital distribution deals globally. Stannard joined Warner Bros. in May 2012 as a commercial finance manager in London before transferring to Los Angeles in 2015. Prior to joining Warner Bros. he worked in the strategy finance team at Europe’s leading TV provider, Sky Plc.
Rahul Bansal, 27
Manager, Original Series, Netflix
The youngest executive on our 2020 40 Under 40 list, Bansal helps build out the slate strategy around science-fiction/fantasy content and oversees a pipeline of blockbuster quality genre shows such as “Altered Carbon.” He’s currently working on some of the company’s largest shows to come, including live-action adaptations of the iconic anime “Cowboy Bebop” TV series, Neil Gaiman’s opus The Sandman and Mark Millar’s recently released comic The Magic Order. Prior to joining Netflix in December 2017, Bansal was at Anonymous Content, where he worked in the TV literary department.
Rashad Qasem, 31
Senior Director, Content Licensing & Strategy, Shout! Factory
At this scrappy independent home entertainment supplier, Qasem works alongside the SVP of content licensing and strategy, Dave McIntosh, to maintain strong relationships with digital streaming platforms while constantly on the hunt for new partners in the SVOD and AVOD space to develop new opportunities to distribute and license the wide variety of content in the Shout! library. Qasem also participates in revenue projection and evaluation of potential acquisitions of both new independent features as well as film and TV libraries. Qasem began his career in 2012 at Millennium Films, where he worked in international pre-sales and financing.
Rebecca Brown, 32
Director, Global Strategic Projects, Universal Pictures Home Entertainment
Brown over the past five years has worked on projects across both physical and digital distribution supporting cross-functional teams spanning marketing, creative, operations and finance teams. Her major focus in 2020 has been leading the business transition between Universal and Warner Bros. internationally in the United Kingdom, Japan and other territories, as well as supporting the formation of the domestic joint venture between the two studios in a slightly more technical role, helping to architect the new cross-studio communication platform. Prior to joining UPHE in July 2015, Brown spent nearly six years at Staples Inc., the office supply chain, where she rose to manager of process excellence.
Rema Morgan-Aluko, 35
Senior Director of Software Engineering, FandangoNow
A 14-year company veteran, Morgan-Aluko leads the technology group. She oversees the development of Web, mobile apps, over-the-top applications and services, as well as application program interfaces. Previously, she led the development and implementation of several initiatives across Fandango’s verticals, including trailers (Movieclips), video and editorial content, movie and entertainment metadata, commerce, user proﬁles, CRM, marketing campaigns and programs, and advertising and monetization. She co-founded Fandango’s TECHWomen chapter, which aims to advance opportunities for female technologists within the company and beyond.
Sarah J. De Bruin, 36
Director of Publicity, Shout! Factory
De Bruin’s area of expertise includes brand communications, cross-platform releases (theatrical/VOD, home entertainment), awards campaigns, film festivals/conventions and new series launches. She serves as a brand communications executive for “Mystery Science Theater 3000” and orchestrated the publicity campaign for numerous day-and-date digital/VOD movie releases, including Standing Up, Falling Down, starring Billy Crystal and Ben Schwartz; Lazy Susan, starring Sean Hayes; and Misbehaviour, starring Keira Knightley and Gugu Mbatha-Raw. De Bruin joined Shout! Factory in January 2012 as publicity coordinator and steadily advanced up the PR ranks. She was promoted into her present position in December 2018.
Sarah Shepard, 39
VP, Original Scripted Content, Disney+
Shepard oversees all original scripted content for the Disney+ streaming platform. She partners closely with external production entities and Disney-owned internal content creators, including The Walt Disney Studios, Walt Disney Television, Pixar Animation, Marvel Studios and Lucasfilm. She has been instrumental in spearheading such fan favorites as “High School Musical: The Musical — The Series,” “Diary of a Future President,” and the upcoming “Mighty Ducks” series starring Lauren Graham and featuring Emilio Estevez, as well as “Love Victor,” which is available on Hulu. Prior to joining Disney+ in July 2018, Shepard was co-president for four years at Smokehouse Pictures, the film and TV company co-founded by George Clooney.
Shaina O. Yee, 39
Executive Director, Market Insights, Warner Bros. Home Entertainment
Yee delivers strategic consumer and market insights for the worldwide home entertainment team, performing multifaceted analyses of the entire entertainment business to identify high-growth opportunities. These analyses include Warner Bros. and competitive brands’ positions across all WarnerMedia divisions down to single-item performance by territory.
Yee is a 17-year veteran of Warner Bros. She joined the studio in November 2003 as retail inventory management analyst and has since been promoted multiple times. Prior to assuming her present position in May 2019, she was director, category management, market insights.
Shavonne Wieder, 39
Senior Director, Global Brand Marketing, Universal Pictures Home Entertainment
Wieder oversees global new-release marketing campaigns across the family business, which includes releases from Universal’s two animation studios, Illumination and DreamWorks. She collaborates closely with the theatrical and consumer products groups, and has led marketing campaigns on such key releases as The Secret Life of Pets 2 and How to Train Your Dragon: The Hidden World. Wieder recently has taken on additional responsibility for securing promotional partnerships in home entertainment, procuring multiple partners for the upcoming 20th anniversary celebration of the live-action How the Grinch Stole Christmas. She is a founding member of the Black @ UPHE inclusion group and a leader advancing diversity, equity and inclusion. Wieder joined Universal in September 2012.
Suzie Hyun, 39
Senior Manager, Studio Relations, Samsung
Hyun has led the promotion and expansion of HDR10+ since 2016 that led to the publication of the technical specification in SMPTE and then 4K Ultra HD Blu-ray. Her work in the HDR10+ joint venture enabled a robust launch of a certification program that now counts thousands of models of TVs and mobile phones. Her work led to major launches on Amazon, YouTube and, most recently, Google Play movies. A native of South Korea, Hyun holds a master’s degree in Computer Science from USC and has worked at the Walt Disney Co. (on Blu-ray) and Sony DADC (on OTT applications).
Tanya Cornejo, 34
Director, Customer Success, Premiere Digital
Cornejo is responsible for helping her major media clients manage their content throughout the world with Storefront, the company’s SaaS solution for overseeing the availability, pricing and performance of content on transactional and subscription-based digital platforms in more than 130 markets. She is instrumental in growing Storefront, nurturing high-profile partnerships — particularly during the rise of TVOD, where she serves as liaison between clients and internal teams. Prior to joining Premiere in March 2019, Cornejo was an international account manager at NBCUniversal, where she worked with Apple, Amazon, Google and Microsoft, among others, to maximize digital revenue across new-release and catalog content.
Tiffany Hawthorne, 36
Director, Original Series, Netflix
A repeat honoree, Hawthorne is focused on drama series — specifically, shepherding scripted series for the Obamas’ Higher Group Productions, as well as the upcoming series “Girls on the Bus” and “From Scratch,” from Reese Witherspoon and Zoe Saldana. Prior to joining Netflix in May 2019, Hawthorne was VP of scripted content for the NBCUniversal Cable Group, developing one-hour projects and limited series for Bravo, E!, Syfy and USA Network. She oversaw the production of the USA Network pilot-to-series “Dare Me” and “Unsolved: The Murders of Tupac and The Notorious B.I.G.,” as well as “Girlfriends Guide to Divorce” on Bravo. She has a strong and thoughtful point of view about what representation has looked like in television, and strong convictions about what representation should look like.
Valerie Zapata, 34
Director, Subscriber Partnerships and Growth, Hulu
Zapata is a senior leader within Hulu’s marketing organization, responsible for future growth projections, strategy and planning. In partnership with Walt Disney Direct-to-Consumer & International, Zapata led the strategic planning and successful launch of the Disney bundle (Disney+, ad-supported Hulu and ESPN+) in November 2019. Her team also led the analysis that ultimately drove Hulu’s decision to launch a $59.99 annual subscription for the ad-supported plan, and Hulu’s successful 2018 and 2019 Black Friday promotions. With an MBA from Harvard, Zapata joined Hulu in October 2017 and assumed her present position in May 2019. Earlier, she spent three years at HBO.