Vizio Bowing March Madness Timed Culinary Miniseries ‘3 Pointers’

Vizio March 15 announced the launch of the exclusive branded entertainment series “3 Pointers,” hosted by Casey Webb (“Man vs. Food”), and aimed at college basketball TV fans.

The four-part limited series will offer game day recipes, beverages and entertainment hacks designed to elevate the viewing experience. Produced in partnership with BetMGM, the series launches on March 17.

“[The series] captures important criteria as we evaluate what to put in front of our audiences: relevance, timeliness, and premium storytelling,”  Steve DeMain, VP of branded content and sponsorships at Vizio, said in a statement.

The content was produced by food and lifestyle veterans Turn Card Content. “3 Pointers” is available on the Vizio home screen and on demand on WatchFree+.

“We collaborated with Vizio … with the goal of creating a premium entertainment experience that taps into the excitement of March basketball,” said Matt Prevost, CRO at BetMGM.

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