Following Britain’s late run in soccer’s world cup, interest in the Premier League has mushroomed in the digital ecosystem.
NBC Sports Group July 30 announced a partnership with Snapchat for “Premier League: Extra Time,” a new weekly original show, which will debut exclusively on Snapchat’s Discover page for the Aug. 10 start of the 2018-19 Premier League season.
Each Monday throughout the season, the show will bring a recap of the weekend’s top action and standout storylines, while also spotlighting the super fans that make the league one of the most popular in the world.
A preview of the show will air on Snapchat Aug. 9, with the first episode airing on Aug. 13.
Hosted by Francis Maxwell, the series promises to make soccer fans feel like they’re watching from a true British pub. Maxwell will guide Snapchatters through a celebration of all things Premier League each week – from epic highlights to wild fans and everything in between.
“Premier League fans are among the most passionate and digitally sophisticated out there, and we strive to bring the best content on every platform,” Troy Ewanchyna, VP, digital and NBCSports.com, said in a statement.
“We know that Snapchatters love soccer – over 80 million unique viewers watched World Cup content on Snapchat,” added Sean Mills,head of original content at Snap.
Produced by NBC Universal’s digital lab, “Premier League: Extra Time” builds on two original shows Snapchat and NBC Sports Group partnered on during the XXIII Olympic Winter Games from PyeongChang, South Korea – “Pipe Dreams,” a four-part series profiling three Olympic snowboarding hopefuls, and “Chasing Gold,” a 17-episode series on the journeys of Team USA athletes as they competed for gold.
Amazon Prime Video last month announced it would live-stream 20 Premier League matches starting in 2019.