’13 Reasons Why’ Tops Parrot’s Digital Originals Demand Chart

Netflix’s “13 Reasons Why” took over the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended June 13.

With the June 5 release of the show’s fourth and final season, “13 Reasons Why” had 78.6 times more demand in the United States than the average TV show in the market in terms of average daily demand expressions, the proprietary metric used by Parrot Analytics to measure demand for TV content. The show was up 185.7% demand expressions from the previous week, when it was the No. 13 digital original.

Netflix’s “Stranger Things,” which had been the top digital original the previous three weeks, slipped to No. 2 with 64.7 times more in-demand over the average, with demand for the show up 9.9%.

The two Disney+ “Star Wars” shows took the next two spots. No. 3 was “The Mandalorian,” with 50.2 times average demand and up 3.1% in expressions. No. 4 was the animated series “Star Wars: The Clone Wars,” 43.7 times average demand and up 3.3% in expressions.

DC Universe programming took No. 5 and No. 6. The animated “Harley Quinn” had 40.6 times average demand, with expressions up 17.6% from the previous week. “Titans” had 39.7 times average demand but was down 3.3% in expressions.

A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

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Netflix shows rounded out the top 10. The new comedy “Space Force” entered the chart the previous week at No. 8 and dropped a spot to No. 9. It had 31.9 times average demand, with expressions down 0.3% from the previous week.

Netflix’s “The Witcher” returned to the top 10 at No. 7. Demand grew by 9% after the announcement that production of the second season, halted by the coronavirus pandemic, would resume Aug. 3.

The top overall TV series was Nickelodeon’s “SpongeBob SquarePants” with 91 times average demand. “13 Reasons Why” was No. 2 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Data Analytics Firm Announces Launch of Global TV Demand Awards

Parrot Analytics on Oct. 16 announced the launch of the Global TV Demand Awards.

The winners of the first-ever data-driven TV content awards will be presented at the NATPE international content market in Miami on Jan. 22, 2019.

Parrot Analytics, a big data TV analytics firm specializing in content demand measurement worldwide, made the announcement in a press conference held during the MIPCOM international content market in Cannes.

According to Parrot Analytics CEO Wared Seger, the Global TV Demand Awards will recognize television series that have garnered the most audience demand globally over the course of calendar year 2018.

“The Global TV Demand Awards celebrate the most popular television shows each year, without a panel of judges or any other subjective voting body,” he said. “At Parrot Analytics, we provide the most accurate determination of what content people want in an ever-expanding multi-platform world, and for what is now a $500 billion television industry.”

Consumers express their demand for television shows in different ways, including social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms, Seger noted. Parrot Analytics that captures, weighs, and combines all of these different touchpoints into a single content demand measurement. The Demand Expressions metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.

During the press conference, Seger also provided the top-five most in-demand TV series for the year so far. The top five in each category, in alphabetical order, are as follows:

Most In-Demand Digital Original Series in the World (data represents current finalists from Jan. 1 to Sept. 30, 2018):

  1. 13 Reasons Why
  2. Black Mirror
  3. Narcos
  4. Star Trek: Discovery
  5. Stranger Things

 

Most In-Demand Series in the World (data represents current finalists from January 1 to September 30, 2018):

  1. The Big Bang Theory
  2. Game of Thrones
  3. Grey’s Anatomy
  4. Vikings
  5. The Walking Dead

 

“Parrot Analytics has created a fundamentally different kind of awards program; one that is entirely data-based and reflects the cross-platform nature of our global TV industry to-day,” said J.P. Bommel, President and CEO of NATPE. “All of us at NATPE are excited to host the first Global TV Demand Awards presentation at our conference in Miami and look forward to the announcement of the winners in January.”

Only one series will be designated as the Most In-Demand Digital Original Series in the World and one as the Most In-Demand Series in the World, using data gathered from Jan. 1, 2018 through Dec. 31, 2018.

Netflix Re-Ups Second Season of ‘The End of the F***ing World’

Teen angst is alive and well at Netflix. From “Stranger Things” and “Insatiable,” to “13 Reasons Why,” the SVOD behemoth apparently has the pulse on Gen Z’s rapidly aging kids.

Thus, it’s no surprise Emmy-nominated Netflix original series, “The End of the F***ing World” will return for a second season.

The eight-episode season one British Channel 4 co-production followed James (Alex Lawther), a 17-year-old avowed psychopath, who, together with Alyssa (Jessica Barden), a foul-mouthed classmate, embark on a road trip to escape impending adulthood and tumultuous home life. As their chaotic journey unfolds, it becomes apparent that James and Alyssa have crossed a line and have no choice but to take it as far as they can.

Writer Charlie Covell returns to pen season two, based on the graphic comic series by Charles Forsman. Season two will premiere globally on Netflix, except in the U.K. where it will premiere on Channel 4.

On Eve of Explosive Finale, ‘Handmaid’s Tale’ Takes Top Spot on Digital Originals Chart

With fans eager for the explosive finale on July 11, demand for Hulu’s “The Handmaid’s Tale” rose 8% in the week ended July 7, enough to push the dystopian drama into the No. 1 spot on the digital originals chart, according to Parrot Analytics data.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale” bumped last week’s top digital original, “Marvel’s Luke Cage,” down to No. 3.

“Marvel’s Luke Cage,” based on the Marvel Comics character of the same name, shot to No.1 the prior week with a 63% surge in demand triggered by the June 22 debut of Season 2. Since then, demand only slipped less than 9%.

Finishing at No. 2 on the digital originals chart the week ended July 7 was Netflix’s “Queer Eye,” up from No. 4 the previous week – even though demand was essentially flat.

The controversial teen drama “13 Reasons Why” slipped one spot to No. 4, with a nearly 26% drop in demand from the prior week suggesting binge viewers are finishing up their Season 2 marathons.

All 13 episodes in Season 2 were released on Netflix on May 18. The series immediately shot to No. 1 on the digital originals chart and remained in the top spot for five consecutive weeks.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Marvel’s Luke Cage’ Bumps ’13 Reasons Why’ From Top Spot on Digital Originals Chart, Parrot Says

In the week leading up to Independence Day, Marvel’s “Luke Cage” saw a significant gain in demand, according to Parrot Analytics data.

The action series shot up to No. 1 on the digital originals chart from No. 5 the prior week, with a 63% gain in demand triggered by the June 22 debut of Season 2.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Marvel’s Luke Cage” was created for Netflix by Cheo Hodari Coker and is based on the Marvel Comics character of the same name, an ex-con with superhuman. It is set in the Marvel Cinematic Universe(MCU) and is the third in a series of shows that culminate with the crossover miniseries “The Defenders”. “Marvel’s Luke Cage” is produced by Marvel Television in association with ABC Studios.

“Luke Cage” also had coattails, with companion series “Marvel’s Daredevil” bowing in the top 10 at No. 9 (from No. 13 the prior week).

Netflix’s “Queer Eye” and Amazon’s “Goliath”  generated steady demand due to new episodes premiering in June; “Queer Eye” was almost twice as popular as “Goliath”. Amazon’s legal drama had been waiting for new episodes since 2016. All of that anticipation finally paid off when Season 2 premiered on June 15. Amazon has yet to renew the drama for a third season, for which Billy Bob Thornton won a Golden Globe in 2017.

“Queer Eye” rose to No. 4 on the digital originals chart from No. 6 the prior week, with a 57% gain in demand.

“Goliath” rose to No. 8 from No. 10, with a spike of just under 6%.

The controversial Netflix teen drama series “13 Reasons Why,” centered around the fallout from a teenage girl’s suicide, slipped to No. 3 after five weeks at No. 1. Demand was up a modest 2% from the prior week. The series shot to No. 1 when Season 2 debuted in mid-May.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Luke Cage,’ ‘Queer Eye,’ ‘Goliath’ Return to Digital Originals Top 10, Parrot Analytics Says

Demand expressions for digital originals were mostly down the week ended June 23, according to Parrot Analytics data.

Netflix’s “13 Reasons Why” remains No. 1, despite a 26% drop in demand from the prior week. The controversial teen drama series, centered around a high school girl’s suicide and its aftermath, has now topped Parrot Analytics’ top 10 digital originals chart for five consecutive weeks. The series shot to No. 1 when Season 2 debuted in mid-May.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale,” an award-winning dystopian series from Hulu, rose back up to No. 2 from No. 3 the prior week, with demand essentially flat.

“Sense8” was bumped down to No. 3, with demand down nearly 23%. In the prior week, the sci-fi drama series shot to No. 2 after a 40% uptick in demand.

Three digital originals made it back into the top 10.

Buoyed by the Netflix debut of Season 2, “Marvel’s Luke Cage” shot up to No. 5. The action series, which last week was ranked No. 16, had 6% more demand expressions than Netflix’s “Queer Eye,” the second season of which also debuted in June. “Queer Eye” re-entered the top 10 digital originals chart at No. 6 after demand more than doubled from the prior week.

The third series to make it back into the top 10 was Amazon’s “Goliath,” which came in at No. 10 after a No. 18 finish the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

’13 Reasons Why’ Tops Digital Original for Fifth Straight Week, Parrot Analytics Says

Season 3 of the controversial Netflix teen drama series “13 Reasons Why” was announced on June 6, helping the show maintain its No. 1 spot on the top 10 digital originals chart for the week ended June 16, according to Parrot Analytics Demand Expressions data.

Even so, demand as measured by Parrot fell more than 24% from the prior week, after a 10% drop the week before that.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“13 Reasons Why” has now topped Parrots’ top 10 digital originals chart for five consecutive weeks. The series was catapulted into the No. 1 spot when Season 2 debuted in mid-May.

A 40% uptick in demand sent “Sense8” to the No. 2 position on the digital originals chart. “Sense8” is a sci-fi drama series created by Lana and Lilly Wachowski and J. Michael Straczynski (best known as the creator of “Babylon 5”) for Netflix. The series revolves around eight strangers from different cultures and countries who are “sensates,” people who are mentally and emotionally linked.

Hulu’s dystopian “The Handmaid’s Tale” slipped to No. 3, with demand essentially flat from the prior month.

Elsewhere on the digital originals chart, two returning Netflix series reappeared in the top 10 after new seasons began airing. “Voltron: Legendary Defender” re-entered the top 10 at No. 7, from No. 16 the prior week, while a 42% spike in demand for “The Ranch” sent the comedy about a dysfunctional family living on a ranch to No. 9 from No. 20 the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Demand Rises for ‘Sense8,’ ‘Handmaid’s Tale,’ ‘Kimmy Schmidt’

The airing of the series finale episode of “Sense8” gave the Netflix science-fiction drama  a 43% increase in demand for the week ended June 9, moving it up a notch on the digital originals chart to No. 6, according to Parrot Analytics Demand Expressions data.

The controversial teen drama series “13 Reasons Why,” also on Netflix, remains No. 1 on the digital originals chart, although demand for the series – season two is now out – slipped 10% from the prior week.

Rising up to No. 2 was Hulu’s “The Handmaid’s Tale,” despite a slight drop in demand of less than 5%.

The dystopian series displaced YouTube’s “Cobra Kai” from the second spot, which with a nearly 23% drop in demand slid down the digital originals chart to No. 5.

The first half of Season 4 of the web sitcom “Unbreakable Kimmy Schmidt” premiered on Netflix May 30 and led to a 30% uptick in demand – and a jump on the digital originals chart to No. 7 from No. 11 the prior week.

The second half of “Unbreakable Kimmy Schmidt” is expected to debut January 25, 2019.

“Trollhunters: Tales of Arcadia,” a computer-animated fantasy television series created for Netflix by Guillermo del Toro and produced by DreamWorks Animation, slipped to No. 8 on the digital originals chart from No. 6 the prior week, after a 9% drop in demand.

The series entered the top 10 the prior week on the heels of the May 25 debut of Season 3, which led to an an 87% spike in demand.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Just-Renewed ’13 Reasons’ Still Top Digital Original, Parrot Analytics Says

The top five digital originals for the week ended June 2 are the same as in the prior week, according to Parrot Analytics Demand Expressions data.

Netflix’s “13 Reasons Why” remains at No. 1, with a 15% increase in demand from the prior week.

The teen drama series, based on a teenage girl’s suicide, has just been renewed for a third season, Netflix announced June 6.

The second-most-popular digital original for the week ended June 2 is YouTube’s “Cobra Kai,” which also posted a 15% increase in demand from the prior week.

They are followed by Hulu’s “The Handmaid’s Tale” at No. 3 and two more Netflix shows, “Arrested Development” at No. 4 and “Orange is the New Black” at No. 5.

Season 3 of the DreamWorks’ children’s series “Trollhunters” premiered May 25, leading to an 87% spike in demand from the prior week – enough to propel the fantasy animation show to No. 6 on the weekly digital originals chart, up from No. 30 the prior week.

Netflix’s “Stranger Things” rose up a notch to No. 9 from No. 10 the previous week, after a nearly 11% increase in demand.

“Star Trek: Discovery,” from CBS All Access, dropped to No. 8 from No. 6 with a 5.5% decline in demand.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

’13 Reasons Why’ Flying High Among Digital Originals, Parrot Analytics Says

With a 58% spike in demand, Netflix’s “13 Reasons Why” remained in the No. 1 spot on the digital originals chart for the week ended May 26, according to Parrot Analytics Demand Expressions data.

Season two of the teen drama – centered on the aftermath of a teenage girl’s suicide – debuted May 18, making this the first full week in which episodes are available.

The series’ number of Demand Expressions soared to nearly 68 million, more than any other TV show – digital original or regular broadcast – during the week.

In the week leading up to Memorial Day, there were few changes to the digital series demand chart. However, Netflix is releasing more than 80 new titles in June, and Parrot Analytics says it expects demand chart fluctuations in the weeks to come.

The popularity of season two of “13 Reasons Why,” like the popularity of season one, is fuelled by controversy.

The finale of season one, showing a teenage girl taking her own life, prompted schools to issue warnings to parents to monitor their children’s viewing.

For season two, Netflix aired a “cold open” before the first episode featuring cast members read the following disclaimer: “‘13 Reasons Why’ is a fictional series that tackles tough, real-world issues, taking a look at sexual assault, substance abuse, suicide, and more. By shedding a light on these difficult topics, we hope our show can help viewers start a conversation. But if you are struggling with these issues yourself, this series may not be right for you or you may want to watch it with a trusted adult. And if you ever feel you need someone to talk with, reach out to a parent, a friend, a school counselor, or an adult you trust, call a local helpline, or go to 13ReasonsWhy.info. Because the minute you start talking about it, it gets easier.”

Elsewhere in the top 5, demand for “Cobra Kai” slipped 15%, but the series – a sequel the 1984 movie “The Karate Kid” – remains at No. 2 on the digital originals chart.

Following Martin Kove’s appearance in the season one finale, the “Karate Kid” alum is joining the cast in season two.

Hulu’s “The Handmaid’s Tale” and Netflix’s “Arrested Development” remain at No. 3 and No. 4, respectively, while “Orange is the New Black” shot up to No. 5 from No. 10, bumping “Lost in Space” out of the top 10.

“Orange is the New Black” experienced a nearly 32% uptick in demand, as Digital Spy revealed details about the upcoming sixth season of the women prison drama.

Looking at the bottom half of the top 10 digital originals chart, Netflix’s “The Crown” experienced a significant (54%) rise in demand during the week, lifting it to No. 9 from No. 28 the prior week.

The historical drama picked up a supporting actress award at the BAFTA television awards on May 13.

Rounding out the top 10, Netflix’s “Stranger Things” has reappeared in the top 10, at No. 10, after an absence of several weeks.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.