T-Mobile/Sprint Giving New, Existing Subs Free 12-Month Access to Paramount+

T-Mobile Nov. 4 announced it would give its new and existing wireless subscribers free 12-month access to Paramount+, ViacomCBS’s branded subscription streaming video service.

T-Mobile and Sprint customers will have access to live sports, breaking news, movies and TV shows, including new original series such as “Evil,” “iCarly” and “Star Trek: Prodigy,” plus movies such as A Quiet Place Part II, Infinite, Paranormal Activity: Next of Kin and Queenpins.

This season, the streaming service will usher in content such as 1883, Clifford the Big Red Dog, Mayor of Kingstown, South Park: Post COVID and “Queen of the Universe.” Paramount+ is also home to a library of over 30,000 episodes from BET, CBS, Comedy Central, MTV, Nickelodeon and the Smithsonian Channel, as well as breaking news from CBSN and championship sports.

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“The partnership with T-Mobile is a key part to our growth strategy as we continue to scale Paramount+ to become a global leader in streaming,” Jeff Shultz, chief strategy officer and chief business development officer for ViacomCBS Streaming, said in a statement.

Paramount+, which has marketing agreements with Comcast-owned Sky in Europe, will be rolling out the service internationally in 2022.

The promotions aims to replicate the strategy Disney followed launching its branded SVOD platform in 2019 with free 12-month access to Verizon mobile subscribers.

“I believe in the power of partnerships,” ViacomCBS CEO Bob Bakish said in the fiscal call.

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