April 2, 2020
T-Mobile is offering customers a free subscription to short-content streaming service Quibi via the promotion “Quibi on Us” when the service launches April 6.
Quibi, led by Jeffrey Katzenberg and Meg Whitman, delivers content designed specifically for smartphones. All Quibi videos are 10 minutes or less and feature such stars as Jennifer Lopez, Chrissy Teigen, Liam Hemsworth and Reese Witherspoon.
Via the exclusive deal with Quibi, T-Mobile customers with two or more voice lines at standard rates on Magenta and ONE plans with taxes and fees included — along with discounted First Responder, Military and Magenta Plus 55 plans — or small business customers with up to 12 lines, can get Quibi (regularly $4.99) added to their plan at no extra cost. Customers can sign up between now and July 7 to get “Quibi on Us” by going to mytmobile.com or the T-Mobile app for iOS or Android beginning April 6. Until April 3, T-Mobile customers can sign up in the T-Mobile Tuesdays app or online for access to three bonus episodes of Jennifer Lopez’ “Thanks a Million” April 6.
After a full year of “Quibi on Us” and “Netflix on Us,” a promotion that offers SVOD service Netflix at no cost, Un-carrier customers can choose to continue with one or the other.
“T-Mobile customers have always been ahead of the curve — streaming more data, watching more mobile video — so when we first heard about Quibi, we knew our customers would love it,” said Mike Sievert, president and CEO of T-Mobile, in a statement. “And, with more of us staying home right now, Quibi’s never been more needed. It comes on the scene with a totally different experience, made for mobile, quick to watch and as entertaining as anything you’ve ever seen.”
“Quibi and T-Mobile are a perfect match — we’re both changing our industries by giving our customers what they want in truly unique and innovative ways,” said Meg Whitman, CEO of Quibi, in a statement. “And, since Quibi is built for an optimal mobile experience, we chose T-Mobile as our exclusive wireless launch partner. With the only nationwide 5G network, T-Mobile was the obvious choice for our customers.”
More than 85% of mobile video streamed on T-Mobile’s network is short-form content, according to the company.