Sweden’s Viaplay SVOD Officially Launches Service in the U.S.

Viaplay, the Swedish-based content producer/distributor, Feb. 22 formally launched a branded subscription streaming VOD service in the United States, priced at $5.99 monthly, with a free seven-day trial. Viaplay’s North American direct-to-consumer offering will expand to Canada on March 7.

Formerly known as Nordic Entertainment Group, Viaplay produces original TV series and movies from the Nordic region, the latter known as Nordic Noir, in addition to licensed third-party content. U.S. subscribers will have access to all Nordic content subtitled in English.

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Exclusive series include Danish crime drama “Trom,” starring Ulrich Thomsen (“The Blacklist,” “Banshee”), and Norwegian thriller “Furia” and Swedish drama “Threesome,” co-starring Lucien Laviscount (“Emily in Paris”).

Viaplay’s line-up at launch features more than 50 original programs, including titles such as A Man Called Ove (recently remade with Tom Hanks); Academy Award-winning dark comedy Another Round, starring Mads Mikkelsen (Casino Royale); psychological thriller Partisan (Best Series winner at Canneseries); documentary Operation Cannabis; seasons one and two of comedy-drama series “Love Me”; seasons one through three of “Pernille”; young adult series “Delete Me”; historical drama “The Emigrants”;  financial drama “Exit,” one of Norway’s most streamed series; as well as all three original movies from the renowned Millennium “The Girl with the Dragon Tattoo” trilogy starring Noomi Rapace.

“As the global leader in original Nordic content, Viaplay offers subscribers an incredible value for their streaming dollars,” Vanda Rapti, chief commercial officer for North America & Viaplay Select, said in a statement.

Viaplay is available to stream via apps on iOS (Apple’s App Store) and Android (Google Play) mobile phones and tablets; Chromecast devices; Smart TVs; Android TV, Google TV, Amazon Fire TV and Apple TV streaming devices; as well as on web browsers (Chrome, Firefox, Edge and Safari).

The service is also available through Comcast’s Xfinity and Xumo platforms and as part of The Roku Channel’s Premium Subscriptions line-up.

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