Survey: YouTube and Instagram Gaining Ground Among Social Media Users

Most people are using YouTube and Instagram more in 2018 than in the year before, outperforming other channels such as Facebook, according to a new survey from The Manifest, a business news and how-to website.

Nearly two-thirds of social media users report they are using YouTube (63%) and Instagram (61%) more in 2018 than in 2017, compared to 52% who say they are using Facebook more this year.

Also, women tend to use social media more frequently than men, according to the survey, with 75% of women saying they use social media multiple times per day, compared to 64% of men.

Although survey respondents report using YouTube and Instagram more often this year, most still use Facebook at least once a week. Eighty-two percent (82%) of respondents say they use Facebook, compared to 75% who use YouTube and 53% who use Instagram.

Social media is part of most people’s everyday lives with 86% of those surveyed using it daily, and 72% using it multiple times per day.

People use multiple methods to access social media – mobile, computer, and tablet apps in addition to web browsers and smartwatches, but the most popular are mobile apps and computer web browsers, according to the survey. Most social media users access social media from mobile apps (67%) and computer web browsers (57%).

The Manifest’s 2018 Consumer Social Media Survey included 627 people in the United States who use social media at least once per week.

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