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Survey: Watching Holiday Movies Ranks Higher Than Decorating Tree as Holiday Tradition

Americans rank watching holiday movies (72%) over decorating the tree (66%) and baking cookies (55%) as one of their favorite holiday traditions, according to a new survey.

In a survey of 2,000 Americans commissioned by free global streaming media platform Plex and OnePoll, more than half (52%) of respondents said they believe the holidays would feel “incomplete” without their favorite movies, and the same amount say watching holiday movies helps them bond with their family. 

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The survey also found that four in 10 Americans (39%) binge-watch movies during the holiday season,  more than any other time of year; 63% of respondents said the holidays are stressful, but the nostalgia of holiday movies and content is comforting, and makes them feel joyful (56%); 34% would download and/or subscribe to a new streaming service that has their favorite holiday movie; and 29% create a cozy ambiance during the holiday season by streaming virtual fireplace settings, such as the Yule Log.

Other findings include:

Top Three Holiday Movies

It’s a Wonderful Life (43%)
A Charlie Brown Christmas (42%)
Home Alone (42%)

Top Three Non-Traditional Holiday Movies

Die Hard (25%)
Frozen (23%)
The Sound of Music (21%)

Top Three Holiday Movie Characters

Kevin Mcallister — Home Alone (30%)
The Grinch (29%)
Clark Griswold  — National Lampoon’s Christmas Vacation (26%) 

Top Holiday TV Specials + Episodes

Best holiday-themed TV special: Rudolph the Red-Nosed Reindeer (60%)
Most popular holiday-themed TV episode: “Friends” episode “The One With the Holiday Armadillo” (19%)

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