Survey: U.S. Consumers Cite Video Streaming as Top Use for 5G

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit, Digital Orbit.

When asked to name which types of activities they are likely to increase due to the arrival of 5G, consumers ranked video streaming first, ahead of video calling, social media, mobile gaming, virtual reality and augmented reality, according to the survey. As a result, the deployment of 5G will help cause video usage to grow to account for 70 percent of mobile network traffic in 2022, up from 47 percent in 2015, IHS reported.

“The promise of faster video streaming through 5G is generating enormous enthusiasm among consumers,” said Joshua Builta, senior principal analyst for IHS, in a statement. “Interest is particularly high for those younger than 50, with 81 percent of survey respondents in that age range citing video streaming as the top activity for 5G. Consumers are expressing strong interest in video streaming both on smartphones and for home internet services, which are equally supported by 5G.”

Current 4G wireless services already provide sufficient performance to support most types of video content commonly streamed today, according to IHS. As a result, 5G’s largest impact will be felt in emerging areas of the market, such as 4K Ultra High Definition video, according to IHS, as the 5G standard enables 4K on mobile platforms because of its increased capacity and speed. When coupled with the growing demand and supply of 4K UHD content, the proliferation of 5G will help drive mobile consumption of UHD content, according to the firm.

Also, the 5G standard will also be critical to promoting the consumption of general live video, IHS noted. This is particularly true for sports and live events, where lower latency and higher speed and bandwidth are critical.

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In parallel with the trends in the smartphone market, US consumers are expressing intense interest in engaging in 5G video streaming via home internet access, according to IHS. While often regarded purely as a mobile technology, the 5G standard also supports fixed wireless access (FWA) in the home. However, unlike fixed solutions such as DSL, cable or fiber, 5G FWA uses wireless mobile network technology to extend internet access into homes.

Most consumers said they are attracted to 5G FWA by its faster speeds. The average speed of broadband connections in the United States in 2018 was about 35 megabits per second. In contrast, 5G can theoretically operate at up to 1 gigabit per second, although initial deployments will be much slower, according to IHS.

Survey respondents also cited streaming of video, both prerecorded and live, as the most compelling reason to upgrade home internet service. A total of 74 percent of those surveyed named video streaming as the chief motivation for upgrading to 5G in the home.

IHS Markit forecasts that global over-the-top (OTT) video subscriptions will pass the 1 billion mark in 2021, up from 620 million at the end of last year. In 2022, OTT video subscriptions will surpass pay-TV subscriptions.

IHS Markit’s Digital Orbit report summarizes the results of a survey on how consumers perceive 5G and how they intend to use the new technology. The survey was conducted May 22-27, 2019, among 2,031 respondents, 95 percent of whom were U.S.-based. The median age of the survey respondents was 43, and 63 percent lived in urban areas.

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