Stephanie Prange
April 24, 2019
More than 14% of U.S. Netflix customers are considering ditching their subscription in favor of Disney+ when the new streaming service launches in November, which could amount to a loss of approximately 8.7 million subscribers for the streaming pioneer.
Those are the findings of a survey of more than 600 U.S. Netflix subscribers commissioned by Streaming Observer.
In the survey, 12.7% said they “might cancel Netflix” while 2.2% said they would “definitely cancel Netflix” and get Disney+.
Survey respondents with kids in their household were more than two times as likely to say they plan to cancel Netflix for Disney+.
Roughly two in five Netflix subscribers in the survey said they will try Disney+, which costs $6.99 per month ($69.99 per year), when it debuts. One-fifth of those surveyed said they plan on subscribing to both services, and 40% said they have no interest in Disney+.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
Related Posts
Survey: Netflix Subscribers Sensitive to Price IncreasesAt $1 more a month, 16% of Netflix subscribers were likely to either downgrade or cancel their subscription, according to a survey by The Diffusion Group (TDG) conducted just before the service’s price increase announcement Jan. 15. Netflix upped its…
Netflix Adds Record 8.3 Million Q4 SubscribersNetflix Jan. 22 reported it added a record 8.3 million net subscribers in the fourth-quarter (ended Dec. 31, 2017), to finish the year with more than 117 million subs, including 110 million subs paid. It was the highest quarterly subscriber…
Hulu Tops 17 Million SubscribersHulu, the over-the-top video service co-owned by Disney, Comcast, Time Warner and Fox, Jan. 9 revealed it ended 2017 with more than 17 million subscribers. The tally is surprising considering Hulu reported 15 million subs in 2016, and rival Netflix…
Netflix Expanding Spanish Pay-TV Access with TelefónicaNetflix reportedly is about to sign a distribution agreement with Spanish telecommunications giant Telefónica. Under terms of the deal – which hasn’t been publicly disclosed – Telefónica would offer full access (i.e. content integration) to Netflix on its Movistar pay-TV…
