

Survey: Consumers Prefer Downloading Video to Streaming
February 22, 2018
Subscription streaming video is a global phenomenon, spearheaded by Netflix, Amazon Prime Video and Hulu.
But a new survey suggests many consumers are frustrated by their streaming experience and would prefer downloading content, according to a survey conducted by Penthera, which markets download-to-go (D2Go) functionality.
Downloading content on portable devices enables users to view later without an Internet connection. Netflix, Amazon Prime Video and Hulu allow subscribers to download select original content.
The survey – based on 804 respondents in January – found that 92% of consumers have been frustrated trying to stream video, with issues related to buffering (65%), slow loading (40%), and placement of advertising (50%).
When issues arise, 53% of respondents said they give up on that streaming session; 26% said they stop using the unsatisfactory service; 11% will cancel their subscriptions.
“Consumers expect content anywhere, on any device, but delivery on that promise is still at the mercy Wi-Fi connectivity,” Dan Taitz, president and COO, Penthera, said in a statement. “Our survey shows that fewer than 9% of respondents said they are ‘never frustrated’ when streaming.”
Penthera found 39% of survey respondents said they would be more likely to subscribe to a service offering D2Go functionality; 34% said they would be more likely to watch programming from a service offering the feature; 18% said they would be less likely to cancel a service with D2Go.
Nearly half of those surveyed said they used download-to-go technology; 21% said the use D2Go to avoid depleting their mobile data plans; 17% don’t want to pay for Internet access at their destination on an airline or at a hotel; and 53% said they’d be willing to pay up to $5 per month to have download as a feature from their favorite streaming service.
“The survey data shows [respondents] see download-to-go functionality as an important tool in assuring the availability of their favorite videos, even if only used occasionally,” said Colin Dixon, analyst with nScreen Media.
Not me. My streaming set up is great. No probs with it at all.
I have HULU, Netflix, Amazon, Warner Archives, Acorn, Shout TV,
And they all work just fine… And I use a ROKU 3.
Keep in mind people. You need to have things set up right. And a good net speed.