June 28, 2022
Consumers are most satisfied with HBO Max and Disney+, while Netflix has dropped to fourth place in satisfaction among the top services, according to a Whip Media survey.
More than 80% of respondents in the survey said they were either satisfied or very satisfied with HBO Max (94%) and Disney+ (88%). Netflix (80%) fell behind Hulu, following a 10% decline from 2021. Apple TV+, meanwhile, enjoyed the biggest jump from last year, increasing 14% to 76% overall.
In the survey, HBO Max also led in satisfaction for both quality of original content and variety of original content.
HBO Max and Disney+ were also seen as the best value in streaming as well, when factoring in both content and price for each service, according to the survey. Hulu followed closely behind HBO Max and Disney+ to grab the third-place spot. Netflix came in last, with 61% of respondents saying the service was worth the price. Apple TV+ is competitive on quality, but less so on content variety and quantity.
Among respondents who canceled Netflix, nearly 70% said it was due to its price hikes.
Still, Netflix remains sticky among viewers, perhaps due to its first-mover advantage. Netflix remains the most popular choice for subscribers if they could “only keep one” SVOD service — although the number of respondents who agreed to that statement dropped from 41% to 30% in the last year. Another factor that could be helping Netflix is that respondents said it offers the best SVOD user experience and best program recommendations.
The findings were based on a survey of 2,460 TV Time users from the United States. Results have been balanced to reflect U.S. census population gender and age (13-54). The survey data was compiled between April 29, 2022, and May 4, 2022.