Streaming’s Biggest Flaw is Search and Discovery

The heady days of OTT discovery may be over, at least as far as paid services are concerned.

In a Whip Media study of nearly 4,000 U.S. consumers, survey respondents said they subscribed to an average of 4.7 services and plan to add only one more.

More than two-thirds (70%) of respondents said they feel that there are too many subscription services on the market; most of them (85%) said it’s getting too expensive; and one-third (32%) said they had canceled an SVOD service in the past year.

I, too, feel the service fatigue. Finding which service carries that show I had started to binge a week ago usually requires rooting around on a few apps or — if I’m truly flummoxed — resorting to a Google search. Tired from the day, I often just resort to re-runs of a familiar series I’ve digitally DVRed, even though I’ve seen most of the episodes numerous times.

Content viewing shouldn’t require work, but I often feel like a detective gathering the clues as to where I might find that great show I heard about or where I can stream a movie for free on a service I already own.

And, as an entertainment reporter, I know more about the search than most. I can’t imagine how confusing it is for your typical couch potato.

Surely, many folks just click on something that looks enticing and go with it, making real estate on those home pages on the typical smart-TV particularly valuable, especially if the service is free.

If an app isn’t on my smart-TV home page, pulling out my phone and streaming from it is a pain. I’ll often just watch those reruns.

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