June 18, 2020
Upstart ad-supported local news streaming service Haystack TV is rebranding to Haystack News. As part of the rebrand, Haystack News unveiled a new logo and onscreen look aimed at enhancing the service’s visual appeal and showcasing the recent rollout of Newsline, the first-ever personalized TV news ticker.
Troika Media Group assisted Haystack with the rebrand. The company will continue to operate under the Haystack TV moniker.
The San Francisco-based platform said it has achieved 145% new user growth the past 12 months. With nearly 300 U.S. TV broadcasters supplying Haystack News with local news content, Haystack said it streams local news coverage for more than 90 percent of all U.S. markets.
“The importance of free access to news could not be more apparent as we battle a global pandemic, economic dislocation and social unrest,” Daniel Barreto, co-founder/CEO, said in a statement. “We are shifting our consumer brand to better reflect our position as … [a] destination for AVOD news. The new logo and on-screen design embrace the value proposition we offer consumers streaming hyper-relevant news that connects them.”
Building upon a strong 2019, which was the fourth consecutive year of more than doubled time spent streaming, Haystack News is on pace in 2020 to more than double usage yet again, exceeding millions of hours monthly.
Dating back to its seed round investment in 2015, Haystack TV has raised $6.5 million to-date, including a round that closed in mid-2019. Investors in Haystack TV include AltaIR Capital, the National Association of Broadcasters (NAB), Stanford University’s StartX Fund, SVLinks, Uhuru Capital, and Zorlu Ventures.