Streaming in the Mix for New Mega Billion Dollar NBA TV Rights Deals

Streaming in the Mix for New Mega Billion Dollar NBA TV Rights Deals

NBCUniversal is reportedly looking to pay $2.5 billion a year for a share of the National Basketball Association’s new television rights deal beginning for the 2025-26 season. The offer, which is more than twice what Warner Bros. Discovery currently pays the NBA annually broadcasting games on TNT (and the Max platform), would include streaming games on the Peacock platform. NBC last broadcast NBA games in 2002.

For the NBA, which is looking to expand its digital footprint nationwide and internationally across a variety of media distribution partners, streaming video is a key component in the negotiations that will split rights among three or more license packages.

Disney’s ESPN/ABC brands are expected to pay about $2.6 billion a year for its NBA rights, which would include the ESPN+ streaming platform, according to The Wall Street Journal, which cited sources familiar with the aforementioned rights talks. ESPN currently pays the NBA about $1.5 billion annually.

Perhaps trumping all of those deals is a pending agreement between the NBA and Amazon, which reportedly would see games exclusively streamed on Prime Video globally over the next decade similar to the streamer’s NFL pact for “Thursday Night Football.” If the deal comes to fruition, it would mark the first time NBA games are exclusively distributed on a streaming service.

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“The NBA has made it clear that it wanted to define itself for the next frontier of viewing with streaming at the forefront,” wrote The Atlantic.

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