‘Stranger Things’ Tops Parrot Digital Originals Chart For Week Ended July 18

Netflix’s “Stranger Things” took the top spot on Parrot Analytics’ digital originals rankings the week ended July 18, its fifth consecutive week at No. 1. The popular series had 64.4 times the demand of the average series, while demand for the show dropped 4.1% from the previous week.

The Disney+ animated series “Star Wars: The Clone Wars” rose three spots to No. 2, up 27% in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It had 49 times the demand of the average show. The series undoubtedly received a boost from the July 13 announcement that a spinoff series called “The Bad Batch” would debut on Disney+ in 2021.

The Disney+ live-action “Star Wars” series “The Mandalorian” slipped a spot to No. 3 for the week, earning 47.7 times average demand with expressions up 3.9%.

DC Universe’s “Doom Patrol,” which is now also available on Warner’s HBO Max streaming service, held onto the No. 4 spot with 42 times average demand and expressions up 1.6%.

The digital original series with the biggest jump into the top 10 was Netflix’s “Lucifer,” which grabbed the No. 5 spot after spending the previous week at No. 13. A trailer for the supernatural drama’s upcoming fifth season bowed July 13, prompting a 39% increase in demand and giving the show 39.3 times the demand over the average series. The first half of the new season will debut Aug. 21.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top overall TV series was again Nickelodeon’s “SpongeBob SquarePants,” with 104.8 times average demand. “Stranger Things” was No. 4 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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