July 13, 2020
Netflix’s “Stranger Things” took the top spot on Parrot Analytics’ digital originals rankings the week ended July 11, its fourth consecutive week at No. 1. The popular series had 67.9 times the demand of the average series, while demand for the show rose 3.2% from the previous week.
The Disney+ live-action “Star Wars” series “The Mandalorian” rose a spot to No. 2 for the week, earning 46.5 times average demand with expressions down 1%.
Netflix’s “Dark” dropped a spot to No. 3. The German sci-fi drama had a 22% drop in demand but was still 44.7 times more in demand than the average show.
DC Universe’s “Doom Patrol,” which is now also available on Warner’s HBO Max streaming service, climbed a spot to No. 4 with 41.8 times average demand and expressions down 0.4%.
The digital original series with the biggest jump into the top 10 was Netflix’s “The Umbrella Academy,” to No. 8 from No. 26 the previous week. The trailer for the upcoming second season debuted July 8, helping give the show a 67% bump in demand expressions and 34.7 times the demand of the average show.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The top overall TV series was again Nickelodeon’s “SpongeBob SquarePants,” with 104.7 times average demand. “Stranger Things” was No. 3 on the overall TV list.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.