July 23, 2019
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 20, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the fourth straight week.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
For the week, “Stranger Things” registered 277.7 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was down 17.4% in expressions compared with the previous week, when the show peaked at 336 million in the immediate aftermath of its third-season premiere.
Hulu’s “The Handmaid’s Tale” held onto the No. 2 spot on the digital originals chart, though its demand expressions dropped 5.9% to 33.8 million.
DC Universe’s “Titans” remained at No. 3 with 33.7 million expressions, up 0.2%.
Netflix’s “Lucifer” stayed in the No. 4 spot. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 4% in expressions to 28 million.
Rounding out the top five on the digital originals chart was Amazon Prime Video’s “Good Omens,” which jumped from No. 7 to No. 5 with 26.5 million expressions, up 2.9% from the previous week.
Netflix’s “When They See Us” jumped back into the top 10, from No. 16 to No. 6, with a 35% rise in expressions to 24.8 million.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.