July 29, 2019
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 27, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the fifth straight week.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
For the week, “Stranger Things” registered 232.2 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was down 16.4% in expressions compared with the previous week.
Netflix’s “Orange Is the New Black” jumped to No. 2 from the tenth spot a week earlier, thanks to the premiere of all 13 episodes of its seventh and final season July 26. Its demand expressions jumped 95.5% to 43.8 million.
Another Netflix series, the Spanish-language crime drama “Money Heist (La Casa De Papel),” climbed to No. 3 from No. 13 the previous week, up 119.9% in expressions to 41.6 million.
The release of all episodes of Hulu’s revival of “Veronica Mars,” marking the fourth season of the series that last aired in 2007 (plus a 2014 film), brought the show up to No. 4 for the week, from No. 21 the previous week. It rose 104.7% to 34 million expressions.
Hulu’s “The Handmaid’s Tale” dropped to No. 5 on the digital originals chart, its demand expressions down 2.6% to 33 million.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.