July 2, 2019
With days to go before the July 4 premiere of its third season, Netflix’s “Stranger Things” not only topped Parrot Analytics’ digital originals rankings the week ended June 29, but also the data firm’s overall list of TV series from any platform, including broadcast and cable.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
“Stranger Things” grabbed 94 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 11.9% in expressions compared with the previous week, when it returned to the top spot following the release of its final season-three trailer.
It also passed “Game of Thrones” to take over the top spot among all TV shows. The HBO fantasy series had been the top overall series all year, but has been declining since its final episode aired in mid-May. It was the No. 2 overall show for the week with 91.6 million expressions.
Netflix’s “Black Mirror” remained in the No. 2 spot on the digital originals chart with 38 million expressions, down 23% from a week earlier.
Hulu’s “The Handmaid’s Tale” jumped up a spot to No. 3, though its demand expressions dropped 8% to 37.9 million.
Netflix’s “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay, slipped to No. 4, its Demand Expressions dropping 16.6% to 34.9 million.
Rounding out the top five on the digital originals chart was Netflix’s “Lucifer,” maintaining the No. 5 spot from the previous week. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 13.9% in expressions to 34.2 million.
Netflix’s German-language series “Dark” moved into the top 10 at No. 10, with 24.4 million expressions following the June 21 premiere of its second season. That’s a 64.7% increase over the previous week, when it was No. 23.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.