‘Stranger Things,’ ‘The Boys,’ ‘Umbrella Academy’ Lead on Parrot’s Digital Originals Demand Chart

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended July 1, as well as Parrot’s list of overall TV shows. The series had a 9% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 174 times the demand of an average series. The final two extra-long episodes of its fourth season debuted July 1, so it will likely see a huge increase in demand in the coming weeks as fans head to Netflix to watch them and discuss.

The Amazon Prime Video superhero series “The Boys” remained No. 2 on the digital originals chart as its third season continues. It had a 3.9% drop in demand expressions to give it 56.5 times average demand. “The Boys” was No. 3 on Parrot’s list of overall TV series.

Netflix’s “The Umbrella Academy” climbed to No. 3 on the digital originals chart with a 53.5% increase in demand expressions and 54.5 times the average series demand. “Umbrella Academy” was No. 4 on Parrot’s list of overall TV series.

Two Disney+ “Star Wars” series rounded out the top five. “The Mandalorian” was No. 4 with 37.2 times average demand after a 2.3% drop in demand expressions. “Obi-Wan Kenobi” dropped a spot to No. 5 with a 7.9% decline in demand expressions and 34.1 times average demand.

Hulu’s “Only Murders in the Building” jumped nine spots to take No. 10, with a 31.7% increase in demand expressions after its June 28 second-season premiere. It had 29.3 times the average series demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top non-streaming overall TV series in terms of online demand was “SpongeBob SquarePants,” at No. 2 with 65.8 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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