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‘Stranger Things’ Takes Top Spot on Parrot’s Digital Originals Demand Chart

Netflix’s sci-fi series “Stranger Things” led Parrot Analytics’ digital originals U.S. rankings the week ended April 15.

The series posted a 32% jump in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, pushing it to 46.8 times the demand of an average series. “Stranger Things,” which was No. 6 on Parrot’s list of overall TV shows for the week, got a push from Netflix’s April 12 drop of a new trailer for its fourth season.

Dropping to No. 2 on the chart was Netflix’s period drama “Bridgerton,” with 39.5 times the demand of an average series, a drop of 15% in demand expressions. Inspired by Julia Quinn’s novels, the series follows the eight close-knit siblings of the Bridgerton family as they seek love and happiness in London high society.

Falling from No. 2 to No. 3 on the digital originals chart was HBO Max’s “Our Flag Means Death,” a comedy about a wealthy British fop who decides to become a pirate captain in the 18th century. The show posted 39.1 times the demand of the average series, a drop of 1%.

Disney+’s latest Marvel series “Moon Knight” tallied 34.2 times the demand of the average series to take the fourth spot on the originals chart, a 1% jump in demand expressions.

Meanwhile, Disney+’s “Star Wars” series “The Mandalorian” dropped from No. 4 to No. 5 on the digital originals chart, grabbing 33.8 times the demand of the average series after a 2% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 60.2 times the demand of an average show.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

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