May 10, 2021
Netflix’s perennially popular “Stranger Things” remained in the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended May 8. It had 48.9 times the demand of an average series after a 14.6% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 5 on Parrot’s list of all TV shows after a trailer for the fourth season was released.
The Disney+ live-action “Star Wars” series “The Mandalorian” climbed two spots to No. 2, garnering 37 times the demand of the average show after a 9.8% rise in demand expressions.
Another Disney+ “Star Wars” series, the animated “The Clone Wars,” had a 25.7% rise in demand expressions to move up three spots to No. 3, with 35.9 times average demand.
The “Star Wars” shows no doubt received a boost from the “May the 4th Be With You” marketing push surrounding the so-called “Star Wars Day,” which saw the debut of a sequel series to “Clone Wars” called “The Bad Batch,” which, despite airing a premiere movie and new standalone episode during the week did not climb into the top 10, while its predecessor series got a bump according to Parrot’s metrics. On the overall TV shows chart, “Mandalorian” was No. 8 and “Clone Wars” was No. 9.
The Disney+ original Marvel Cinematic Universe series “WandaVision” dropped a spot to No. 4, registering a 5% drop in demand expressions, giving it 35.6 times average demand. It was No. 9 on the list of overall TV shows.
Another Disney+ MCU series, “The Falcon and the Winter Soldier,” dropped three spots to No. 5 with a 17.3% dip in demand expressions, giving it 35.2 times the demand of an average series.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.1 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.