July 5, 2021
Netflix’s perennially popular “Stranger Things” remained in the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended July 3, its third week in the top spot. The series had 41.8 times the demand of an average series after a 6.2% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 7 on Parrot’s list of all TV shows. The uptick could be due to star David Harbour giving interviews in advance of the theatrical release of Marvel’s Black Widow.
“Loki,” the latest Marvel Cinematic Universe series from Disney+, moved up a spot to No. 2 on the originals chart after a 5% increase in demand expressions, giving it 35.2 times average demand.
The Disney+ live-action “Star Wars” series “The Mandalorian” slid a spot to No. 3 on the digital originals chart, garnering 32.8 times the demand of the average show after a 4.1% dip in demand expressions.
Netflix’s “Lucifer” stayed No. 4 with a 4.3% drop in demand expressions, registering 31.901 times average demand.
Another Disney+ Marvel series, “WandaVision” moved back into the top five with a 2.6% rise in demand expressions, giving it 31.897 times average demand.
The Apple TV+ comedy “Ted Lasso” moved into the top 10 at No. 9, up two spots from the previous week. It had 24 times demand of the average show and a 1.6% drop in demand expressions from the previous week. The second season premieres July 23.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “Rick and Morty,” with 73.2 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.