August 16, 2021
Netflix’s perennially popular “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Aug. 13. The series had 49.9 times the demand of an average series after a 16.1% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Stranger Things” was No. 3 on Parrot’s list of all TV shows.
The Apple TV+ comedy “Ted Lasso” climbed to No. 2 on the digital originals chart, pulling in 36.9 times demand for an average series after a 3.9% rise in demand expressions. The show stars Jason Sudeikis as a cheerful American football coach hired to oversee an English soccer team.
The superhero series “Titans” jumped up three spots to No. 3 after completing its move to HBO Max, where the first three episodes of the show’s third season were made available Aug. 12. This gave the show a 26.1% bump in demand expressions, pushing it to 36.8 times the demand for an average show.
“Loki,” the Marvel Cinematic Universe series from Disney+, dropped to No. 4. The series had 36.2 times the demand of an average series after a 4.3% dip in demand expressions.
The Netflix teen drama “Outer Banks” slipped a spot to No. 5 on the digital originals chart. It had 32.3 times the demand of an average show after a 0.35% drop in demand expressions.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.6 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.