November 12, 2019
Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended Nov. 9, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the 20th straight week.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
For the week, “Stranger Things” registered 99.7 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 23% in expressions compared with the previous week, a bump likely linked to a promotional campaign by Netflix on Nov. 6, which was dubbed “Stranger Things Day.”
DC Universe’s “Titans” held onto the No. 2 spot on the digital originals chart, with expressions up 0.3% to 51.3 million.
Jumping up one spot to No. 3 was Hulu’s “Castle Rock,” up 13% in expressions to 34.2 million.
Netflix’s “BoJack Horseman” dropped a spot to No. 4, with expressions down 11.9% to 30.7 million.
The show with the biggest jump for the week was Netflix’s Atypical, which jumped to No. 5 from No. 127 the previous week, with expressions up 489% to 29.7 million. The comedy, which released its third season Nov. 1, focuses on a teen on the autism spectrum.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.