‘Stranger Things’ Spends 16th Week Atop Parrot Analytics’ TV Demand Charts

Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended Oct. 12, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the 16th straight week.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

For the week, “Stranger Things” registered 93.4 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was down 20% in expressions compared with the previous week.

The show has done a number of things to stay in the spotlight since the July premiere of its third season, from extensive merchandising to Netflix signing its creators and some of its stars to new development deals.  Oct. 12 cast member David Harbour even hosted “Saturday Night Live,” which placed third on Parrot’s demand expressions rankings for all TV shows.

DC Universe’s “Titans” held onto the No. 2 spot on the digital originals chart, with expressions up 0.72% to 52.2 million. The show is in the midst of its second season.

Jumping up to No. 3 on the digital originals chart was Netflix’s “Big Mouth,” up from No. 26 the previous week. It doubled expressions to 16.8 million to 33.6 million after the Oct. 4 release of its third season.

Netflix’s “The Dark Crystal: Age of Resistance” dropped a spot to No. 4, with expressions down 5% to 32 million.

Amazon Prime Video’s “The Boys” slipped to No. 5, though expressions rose 0.5% to 30.7 million.

CBS All Access’ “Star Trek: Discovery” returned to the top 10, hitting No. 9 from No. 17 the previous week. Its demand expressions were up 17.3% to 23 million after a trailer for its third season debuted at New York Comic Con.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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