‘Stranger Things’ Returns to Top Spot on Parrot’s Digital Originals Chart

Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Oct. 3. It was No. 3 the week before. “Stranger Things” had 66.3 times the demand of the average show, with demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, up 22.9%.

The show no doubt received a boost from news that season four has restarted filming. In addition, a new comic book tie-in chronicling Dustin’s time at science camp, mentioned in the third season, was released during the week. And series star Millie Bobby Brown’s new Netflix movie Enola Holmes has been trending as well.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series before moving to Netflix, stayed at No. 2. The show had 56.1 times the demand of the average series, though expressions were down 5.1% for the week. News that the third season will be released in January, and that the show was renewed for a fourth season, came late in the week and will probably give the show a bump next week.

Amazon Prime Video’s “The Boys” rose a spot to No. 3. Demand expressions were up 3.2% to give the show 53.9 times average demand.

The Disney+ live-action “Star Wars” series “The Mandalorian” slid to No. 4 after being in the top spot a week earlier. It had 48.1 times the demand of the average show, with demand expressions down 21.5%.

Netflix’s “The Umbrella Academy” rose a spot to No. 5, expressions dropping 0.5% to give the show 39.2 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “My Hero Academia,” with 97.4 times average demand. “Stranger Things” was No. 4 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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