July 19, 2021
Netflix’s perennially popular “Stranger Things” returned to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended July 17. The series had 45.4 times the demand of an average series after a 7.6% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 5 on Parrot’s list of all TV shows.
“Loki,” the latest Marvel Cinematic Universe series from Disney+, dropped to No. 1 after a week in the top spot. The series had 44.3 times the demand of an average series after a 3% rise in demand expressions. The “Loki” season one finale debuted July 14, ending with a confirmation that there would be a season two. “Loki” was No. 7 on Parrot’s list of all TV shows.
The Disney+ live-action “Star Wars” series “The Mandalorian”remained No. 3 on the digital originals chart, garnering 34.2 times the demand of the average show after a 0.2% drop in demand expressions.
Another Disney+ Marvel series, “WandaVision” stayed No. 4 with a 10.5% rise in demand expressions, giving it 34 times average demand.
HBO Max’s “Titans” moved up three spots to No. 5 after a 30.3% jump in demand expressions, giving it 31.8 times average demand.
The series that showed the most movement during the week was Netflix’s “The Witcher,” which climbed six spots to No. 6 on the digital originals chart. It had a 32.6% rise in demand expressions and 31 times average demand following the announcement of its season two release date and trailer during WitcherCon.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 75.1 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.