October 4, 2021
Netflix’s perennially popular “Stranger Things” returned to the top spot on Parrot Analytics’ digital originals U.S. chart the week ended Oct. 1. The series had a 14.7% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, to give it 45.4 times the demand of an average show. A trailer for the fourth season was released as part of Netflix’s Tudum fan event Sept. 25. “Stranger Things” was No. 5 on Parrot’s list of all TV shows.
The Emmy-winning Apple TV+ comedy “Ted Lasso” slipped to No. 2 with a 3% decline in demand expressions, giving it 41.6 times the demand of an average show. “Ted Lasso” was No. 7 on Parrot’s list of all TV shows.
HBO Max’s “Titans” slipped to No. 3 on the digital originals chart. The superhero series had a 3.7% drop in demand expressions to give it 41.2 times the demand of an average show “Titans” was No. 8 on Parrot’s list of all TV shows.
Another Netflix series, the South Korean import “Squid Game,” broke into the top 10 at No. 4, up from No. 16 the previous week. The survival drama had 33.4 times the average series demand and was up 46.8% in demand expressions.
Also surging in demand was the Disney+ animated anthology “Star Wars: Visions,” a collection of anime-style shorts set in the “Star Wars” universe. It rose to No. 5, from No. 19 the previous week, with a 56.7% jump in demand expressions to push it to 33.1 times average demand.
Other titles new to or returning to the top 10 include HBO Max’s “Doom Patrol,” up eight spots to No. 7; Hulu’s “Only Murders in the Building,” up two spots to No. 9; and Netflix’s “Cobra Kai,” up two spots to No. 10.
For the first time in several months, no Marvel shows cracked the top 10.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.