April 12, 2021
Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended April 10. It had 41.5 times the demand of an average series after a 10.3% spike in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 6 on Parrot’s list of all TV shows.
The surge follows stars David Harbour and Millie Bobby Brown teasing spoilers for the upcoming season on Instagram live.
“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, slipped to No. 2 after six weeks in the top spot. A month after its finale it dropped 0.6% in demand expressions to grab 40.7 times average demand. It was No. 7 on the list of overall TV shows.
That pushed the second Disney+ Marvel original series, “The Falcon and the Winter Soldier,” down a spot to No. 3 on the digital originals chart after a modest 1% gain in demand expressions the week of its fourth episode (of six total). It had 39.6 times average demand and was No. 10 on the list of overall TV show demand.
Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” which held steady at No. 4, garnering 37.3 times the demand of the average show after a 1.9% rise in demand expressions.
Netflix’s perennially popular “Stranger Things” slipped to No. 3 on the digital originals chart with 37.5 times average demand and a 5% drop in demand expressions.
Rounding out the top five for the third week was Netflix’s “Cobra Kai” with 29.4 times average demand and a 6.7% drop in demand expressions.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “Attack on Titan,” with 67.5 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.