‘Stranger Things,’ ‘Mandalorian,’ ‘Picard’ Take Top Three Spots on Parrot’s Digital Originals Demand Chart

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended Feb. 24. The series had a 4.7% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 59.4 times the demand of an average series. “Stranger Things” was No. 4 on Parrot’s list of overall TV shows.

Up a spot to No. 2 on the digital originals chart was the Disney+ “Star Wars” series “The Mandalorian,” which had a 0.67% rise in demand expressions to give it 47.5 times average demand as marketing ramps up in advance of the premiere of the show’s third season March 1.

The No. 3 digital original was “Star Trek: Picard,” which had its third-season premiere on Paramount+ Feb. 16, driving up demand expressions 25.4% to give it 45 times average demand and a bump of four spots on the chart.

Down two spots to No. 4 was Netflix’s “You,” which had an 18.4% drop in demand expressions and 38.7 times average demand.

Remaining No. 5 on the digital originals chart was the Apple TV+ comedy “Ted Lasso,” which was announced to be returning for its third and potentially final season March 15. It had an 11.1% dip in demand expressions to give it 31.5 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “South Park” with 113.2 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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