‘Stranger Things’ Keeps Top Spot on Parrot’s Demand Charts Through July 8

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended July 8, as well as Parrot’s list of overall TV shows. The series had a 39.9% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 244.5 times the demand of an average series. The final two extra-long episodes of its fourth season debuted July 1.

The Amazon Prime Video superhero series “The Boys” remained No. 2 on the digital originals chart as its third season concluded July 8. It had a 0.9% rise in demand expressions to give it 57.2 times average demand. “The Boys” was No. 3 on Parrot’s list of overall TV series.

Netflix’s “The Umbrella Academy” remained No. 3 on the digital originals chart with an 18.3% dip in demand expressions and 44.8 times the average series demand. “Umbrella Academy” was No. 6 on Parrot’s list of overall TV series.

The Disney+ “Star Wars” series “The Mandalorian” was No. 4 with 36.5 times average demand after a 2.1% drop in demand expressions.

Up a spot to No. 5 was “Star Trek: Strange New Worlds” on Paramount+, which bowed its first-season finale July 7. It had 35.3 times average demand after a 6.4% spike in demand expressions.

The Disney+ “Star Wars” series “Obi-Wan Kenobi” dropped a spot to No. 6 with a 0.2% decline in demand expressions and 34.2 times average demand.

The Apple TV+ comedy “Ted Lasso” had a 25.5% jump in demand expressions to push it up eight spots to No. 9 and 28.3 times average demand after it was revealed that series regular Brett Goldstein was cast as Hercules in the Marvel Cinematic Universe.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top non-streaming overall TV series in terms of online demand was “SpongeBob SquarePants,” at No. 2 with 69.7 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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