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‘Stranger Things’ Keeps Top Spot on Parrot’s Demand Charts Through July 15

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended July 15, as well as Parrot’s list of overall TV shows. The series had a 0.6% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 249.1 times the demand of an average series. The final two extra-long episodes of its fourth season debuted July 1.

The Amazon Prime Video superhero series “The Boys” remained No. 2 on the digital originals chart as its third season concluded July 8. It had a 13.4% rise in demand expressions to give it 65.7 times average demand. “The Boys” was No. 3 on Parrot’s list of overall TV series.

Netflix’s “The Umbrella Academy” remained No. 3 on the digital originals chart with a 19.8% dip in demand expressions and 36.4 times the average series demand.

The Disney+ “Star Wars” series “The Mandalorian” was No. 4 with 35.3 times average demand after a 4.7% drop in demand expressions.

Up a spot to No. 5 was Hulu’s “Only Murders in the Building,” which began its second season June 28 with weekly episodes thereafter. It had 33.4 times average demand after a 0.25% increase in demand expressions.

The Disney+ Marvel series “Ms. Marvel” climbed into the top 10 for the first time, up three spots to No. 9, with a 5.66% rise in demand expressions as its season finale arrived July 13, providing a tease for the upcoming film The Marvels. It had 27.9 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top non-streaming overall TV series in terms of online demand was “SpongeBob SquarePants,” at No. 2 with 74.5 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

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