‘Stranger Things’ Keeps Top Spot on Parrot’s Demand Chart Through July 29

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended July 29, as well as Parrot’s list of overall TV shows. The series had a 12.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 171.3 times the demand of an average series.

The Amazon Prime Video superhero series “The Boys” remained No. 2 on the digital originals chart. It had an 18.6% drop in demand expressions to give it 41.6 times average demand. “The Boys” was No. 9 on Parrot’s list of overall TV series.

The Disney+ “Star Wars” series “The Mandalorian” stayed No. 3 on the digital originals chart with 34 times average demand after a 4.2% dip in demand expressions.

Holding at No. 4 was Hulu’s “Only Murders in the Building.” It had 31.2 times average demand after a 2.6% drop in demand expressions.

A few shows jumped back into the top 10 thanks to news about them from San Diego Comic-Con. The Apple TV+ series “For All Mankind” climbed seven spots to No. 7 with a 6% rise in demand expressions after the announcement is has been renewed for a fourth season. The Paramount+ series “Star Trek: Picard” had a 36.6% rise in demand expressions, pushing it to No. 10 from No. 26 a week earlier, after a Comic-Con teaser featuring the characters of “Star Trek: The Next Generation.”

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top non-streaming overall TV series in terms of online demand was “SpongeBob SquarePants,” at No. 2 with 79.6 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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