"The Mandalorian"
‘Stranger Things’ Holds No. 1 Spot on Parrot’s Digital Originals Chart; ‘Mandalorian’ Back to No. 2
January 23, 2023
Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended Jan. 20. The series had 0.12% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 63.8 times the demand of an average series. “Stranger Things” was No. 2 on Parrot’s list of overall TV shows.
Rising to No. 2 on the digital originals chart was the Disney+ “Star Wars” series “The Mandalorian,” which had a 34% rise in demand expressions to give it 51.5 times average demand. The spike came as a new trailer for the upcoming third season was released during an NFL playoff game Jan. 16. The new season bows March 1.
The No. 3 digital original was Netflix’s “Wednesday,” which had a 9.5% drop in demand expressions to give it 41.2 times average demand.
The biggest jump into the digital originals top 10 came at No. 4, with HBO Max’s animated series “
Netflix’s “The Witcher” remained No. 5 on the digital originals chart, with a 2.6% drop in demand expressions, giving it 33.1 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants” with 74.2 times average demand.
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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.
